If you are thinking about selling your business privately then you need to put together your advertisement. When writing your ad you need to make sure it is appealing and easy for people to read. Here are some important tips on what TO DO and what NOT TO DO.
Headers: Use 5 - 6 headings in your ad. This will help you lay out your information and address each section of your business. It allows the reader to easily scan your ad and read sections that are of interest to them. Suggestions:
Bullet Points: They are the easy to read, precise and get the message across.
Photos: They do tell a thousand words! Use all 10 photos and be sure to attach an image to the "logo" section. Photos help an interested buyer gauge the type of business you are selling and can help them "imagine" how it would be if they owned it.
Be Honest: Make sure that everything you write in your ad is honest and up to date. If an interested buyer later finds out that some of the information is mis-leading they will probably withdraw their interest in purchasing your business. An honest business is good business.
NOT TO DO:
Capital Letters: The use of CAPITAL LETTERS gives the feeling that you are shouting or trying to overtly get someone’s attention. This style of writing will often deter readers.
Limited Text: You need to have enough information for an interested buyer to contact you. Giving little or basic information will not generate enough enquiries.
No Contact Information: Interested buyers need to feel they can contact you. Be sure to provide a reliable phone number and that your email address is up to date and checked regularly.
SAMPLE TEXT LAYOUT:
Harrys Cafe is a successful business that has been operating for over 16 years at Terrigal Beach on the Central Coast, NSW.
Products and Services:
Reason For Selling:
For more information regarding this business and to arrange an inspection, please contact Harry directly on 0419 XXX XXX
Was this information helpful? Did you receive more enquiries after editing the layout of your business advertisement?
by Kaye Lovie