57 Cochranes Rd, Moorabbin, Victoria 3189
$400,000 WIWO
Key Features
AI generated. Contact seller to confirm.
- Two venues: Moorabbin and Keilor
- Active subscriber list of 80,000+ emails
- Trademark, domain and IP included
- Walk-in, walk-out sale (WIWO)
- Currently absentee owner; passive profit model
- All assets and inventory included in price
- Turnover: Not disclosed
- Net Profit: Not disclosed
- Rent/Lease: Long-term leases held
- Stock Value: Included
- Established: Not disclosed
Business Details
Business Category Amusement Parks Children Services Entertainment Gym
The Smash Room – Australia's Leading Category Brand
Price: $400,000 (Walk-In, Walk-Out)
Locations: Moorabbin & Keilor (Melbourne)
Date: January 2026
1. EXECUTIVE SUMMARY
This is a rare opportunity to acquire Australia’s most recognised smash/break room brand, "The Smash Room."
Currently operated under an absentee owner model, as the business generates passive profit. The business is currently carrying a management wage structure due to the owner’s focus in other ventures.
This sale is an ideal fit for a hands-on Owner-Operator. By stepping in to actively manage the venues, a new owner can either replace the existing manager to generate additional profit, or continue as a passive investment.
Investment Highlights:
Includes both venues, Moorabbin and Keilor.
Asking price $400,000.
Active subscriber list of 80,000+ emails.
Long-term leases held.
Includes all IP such as "The Smash Room" trademark.
2. BUSINESS OVERVIEW
The Smash Room provides a safe, controlled environment for customers to break items (bottles, electronics, crockery) for entertainment. It caters to high-margin demographics: Corporate Team Building, Bucks/Hens Parties, and Date Nights.
The business is currently run on auto-pilot. The owner Involvement is a 1 hour weekly management meeting and staff includes 3 Full-Time Managers, PT’s and Casuals.
3. ASSETS & PREMISES
Lease premises for both venues.
The Smash Room Trademark, Website domain, and 80,000+ Customer Database.
All arcade games, table tennis, pool tables, safety gear, breaking tools, audio/visual systems, signage, and POS hardware.
All current inventory of breakables and merchandise is included in the price.
Nothing is excluded from the sale.
4. GROWTH OPPORTUNITIES
The business has grown organically with zero active sales or marketing initiatives. A new owner has immediate low hanging fruit opportunities.
5. REASON FOR SALE
The current owner has multiple business interests. The decision to sell is driven by a desire to focus capital and time on another venture. This business requires a focused operator to tighten operations and capitalise on the massive brand equity already built.
For further information or to arrange an inspection, please contact Rick Bazerghi on XXXXXXXXXX or XXXXXXXXXX
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This business is somewhat unique and has no similar competition in this region, category or price bracket.