Husqvarna Outdoor Power Equipment Dealership

If you’re going to own a business, pick on one where the product is easy to sell!!

Ellenbrook mowers is a vibrant business that benefits from solid sales of Husqvarna and other garden equipment plus revenue from a very busy servicing workshop.

You’re a motivated person, happy in the public eye & seeking to be in control of your income, maybe you want to exit FIFO to secure a solid business, if so take the first step in investigating your future.
Husqvarna's History

More Than 325 Years of Innovation
Since starting out in 1689, Husqvarna, now part of Husqvarna Group, has manufactured a wide range of quality products. Excellent engineering skills, a strong a strong entrepreneurial spirit and a passion for quality products have led to innovative solutions, successfully taking the company from weapons, via sewing machines, stoves and motorcycles, to today’s cutting edge outdoor power products.
If you’re looking to venture into the world of business ownership and have some control over your financial outcome franchises can be a great idea. There are two basic advantages, one being that you have mates in the industry to call on for opinion if required, the other is that a franchise makes the little guy look big, and in dealing with Husqvarna you have a relationship with one of the best-selling products on the planet, they want to see you succeed!

What we do
Ellenbrook Mowers is a ten year established Husqvarna franchise offering sales and servicing to all forms of garden machinery.

Ellenbrook the township
Having a Population of 24,668 (SAL 2021) Ellenbrook is a north eastern suburb of Perth, Western Australia, about 30 km from Perth's central business district, located within the City of Swan. Ellenbrook, and its neighbouring suburbs of The Vines and Aveley, are unusual for Perth in being a significant distance from neighbouring suburbs.
Morley-Ellenbrook Line, The 21km Morley-Ellenbrook Line will give people living and working in Perth’s north-eastern suburbs more transport choice.

Schools and Child Care,
Ellenbrook has more than 9 primary and secondary schools, ranging from public to private & early learning schools to its own Montessori Child Care Centre.

Clark Rubber have just initiated a store over the road from us and a Toyota Dealership is now complete, there are more high profile franchises planned for retail spaces under construction, it’s no secret that Ellenbrook is expanding fast.
Business Background

Ellenbrook Mowers have been selling and servicing Husqvarna garden equipment plus other well-known products from the same premises here for over ten years, the business has a well-established clientele of repeat residential customers plus contractors, schools and other businesses operating in the area.

Market Footprint
Ellenbrook Mowers identifies two predominant marketing footprints;

Residentially situated amid pristine homes & gardens of The Vines, and surrounded by ever growing suburban areas of Ellenbrook, Aveley, Brabham, Belhus & Henley Brook that all provide solid opportunity for sales & servicing of Reel Mowers, lawn mowers, Trimmers etc.
Being situated in the northern peripheral of the city, Ellenbrook Mowers benefits from a semi-rural customer base encompassing Chittering, Bullsbrook, Muchae through to Bindoon & Gingin all providing ever expanding opportunities for sales & servicing of ride-on mowers, chainsaws & brushcutters etc.

The Products we sell
Ellenbrook Mowers are currently a Silver Husqvarna Dealer and as such have access to all products across the Garden range of Husqvarna products, a very sophisticated portal offers easy access for parts, accessories and machinery orders plus technical support, IPL’s, Web Warranties and current updates.

As part of our franchise Husqvarna creates & distributes two catalogues [Winter & Summer campaigns] per year offering deals & discounts on seasonally relevant products, all the hard work is done.

We also stock and sell other machinery such as Masport Reel Mowers, Atom Edgers, Truyard products plus a comprehensive range of ancillary products such as blades, trimmer line and chainsaw file kits etc.
Mechanical Services

Currently employing one full time mechanic, duties include completing regular services, maintenance and repairs to a range of small engines, chain saw chain sharpening, reel mower sharpen & sets and pre-delivery checks of new machinery.

The Program that runs the business
Biscount is Australia’s premier Dealer Management System, with more than 35 years of industry experience, working alongside over 650 retailers and integrating with over 100 manufacturers and suppliers (including Husqvarna, Briggs and Stratton, Masport, GA Spares/PowerUp Lawncare Products and Jakmax to name a few) Biscount offers a complete software solution covering Point of Sale, Accounting, Stock Control, Service Workshop and SMS Marketing for an Outdoor Power Equipment Sales and Service business. Providing integrations to the Xero Accounting package and the ability to interface to both Tyro and Linkly terminals,

Lease on premises
236m2 currently re-signed 3+3+3
Base Rent p/month $1,805.00 + GST $180.50 $1,985.50
Variable Outgoings p/month $959.49 +GST $95.95 $1,055.44

The Future and you
We see a future owner of Ellenbrook Mowers having the ability to not only be comfortable within the community spotlight but to take the business to new levels of revenue via social media marketing and stronger presence within the local community.
Our new owner would ideally have good business acumen, solid computer skills plus some knowledge of petrol powered engines, trade certification is not required as this is the mechanics domain.
Husqvarna University offers opportunity for certification via frequent online courses.

Business price breakdown
The business is offered for sale at $150 Plus stock at valuation [stock may be varied +/- to suit purchaser]
Plant & equipment 50,000
Goodwill 100,000
Stock +/- 275,000

With ten years of solid history this is a business well positioned for growth within a stable industry, as long as the grass is growing you’re going to be very busy.

A brief statement of the business to be provided upon enquiry, full financial details to be provided upon signed receipt of Confidentiality Statement.