Auto Buyers Guide - Magazine (ref: 555)

Auto Buyer's Guide is a distinctive A5 size Car Magazine that was established in 1985.  It provides branding/marketing/advertising for Car Dealerships nationally and allows Dealers to advertise their 'cars for sale'.  We have also dedicated a 'Classified' section to local mechanical trades.  It is printed fortnightly and is distributed to various outlets (Supercheap, Repco, IGA, Service Stations, Cafes) FREE for the offering to their retail customers.  We love and are passionate about our coffee table book-magazine and are excited to expand our business nationally focussing on smaller communities and remote/regional areas throughout Australia.

Production:

Fortnightly production of established and well branded magazine created by a Graphic Designer (of the Franchisee’s choice) who then downloads car detail (to be advertised in the magazine) from the chosen Dealer's website.  The Designer creates these pages one week prior to print production.  It is then emailed to Dealer for amendment/approval with the final version of the PDF being sent to a printer on the Friday prior to print production the following Monday.   

Advertising/Marketing/Media Channels:

Customer Reach - We reach our customers through paid advertising - distribution of fortnightly magazine via retail/supermarkets (IGA, Supercheap, Repco, Service Stations) social media (Facebook, Google, Instagram, Tik Tok, Youtube, Twitter), ABG website along with integrated media/Radio/TV/PR/Sponsorship programmes and opportunities.