Since 2000, Bsale has been a trusted website for connecting motivated buyers with sellers.
With over 15,000 active listings, we have over 400 businesses added weekly. Whether you're a business owner, business broker, or franchise group looking to sell a business, we make it easy to advertise your business for sale online and reach active buyers.
We are a trusted partner of the AIBB (Australian Institute of Business Brokers)

"I’ve been extremely impressed with Bsale so far. The platform is intuitive and easy to use, and their support team provides clear, helpful, and timely guidance. The experience has been smooth and professional, and I feel confident it will lead to a successful sale. I would highly recommend Bsale to anyone looking to sell their business."
Simone Cassell, Private Seller - Sep 2025"LUX Business Sales and Advisory has been working with Bsale for about 5 year now, and I could not be happier with their performance and service. From the first consultation, they took the time to understand our goals, target audience, and budget. Their strategy is always data-driven, and they deliver results that exceed expectations: higher click-through rates, increased conversions, and tangible ROI. They are responsive, transparent with reporting, and always willing to adjust based on what’s working. They’ve helped grow our online presence significantly, and every campaign feels like a partnership. I highly recommend BSale for any brokerage who looking for an advertising company that truly delivers top-notch results."
Lily Small, Business Broker - Oct 2025"Excellent company to work with and great source of businesses and knowledge for those looking to buy or sell their small business"
Elle Likopoulos, Business Broker - Sep 2025"I’ve found Bsale to be one of the most effective platforms for connecting with genuine business buyers. The listing process is simple, the exposure is strong across industries, and the leads are of high quality. What really stands out is their customer service – the team is always proactive, helpful, and quick to respond. As a broker, it’s reassuring to know my clients’ businesses are being marketed on a trusted site that buyers actively use."
Shrey Shash, Business Broker - Sep 2025"Very professional service today. They reply quickly and give good advice."
Irene Freni, Private Seller - Aug 2025"I highly value the Bsale website as an essential platform for advertising my business listings as a business broker. The website provides a user-friendly and intuitive interface, making it easy to navigate and access all the necessary information for potential buyers. I strongly recommend the Bsale portal to individuals who are sincerely committed to selling their businesses. I must emphasize that Catherine Mangana's assistance has been invaluable in this process."
Arnold Pierce Kelsey, Business Broker - Aug 2025Bsale is excellent . Highly recommend using it. But the key is Catherine. Really cares, offers ideas. absolute gun. Convinced me to use the Facebook Marketing campaign. Worked like a treat. When i sell my next business - i will go only one way - BSALE.
Gian Blundo, Private Seller, Jun 2025"Great experience, easy to use interface, lots of support and resources, will definitely use Bsale again!"
Lisa Imhoff, Private Seller - May 2025,"As a small business owner it’s rare to find supportive third parties that are willing to go the extra mile in service and support. The customer service I have experienced with Catherine Mangana has been exceptional. She should be referred to in her office as Catherine the Great in my opinion. She listened to a concern I had regarding my Bsale listing with empathy and interest. She then outlined some improvements and changes to help lift the exposure and level of engagement. Most importantly she delivered on everything in a timely manner. Couldn’t be happier."
Camm Mochrie, Private Seller - Sep 2024,"Great publication, informative mag and editor great to deal with."
Richard Jacobs, Sep 2025I've had a consistently excellent experience with Jessa Tabios from customer support. She's always incredibly prompt in addressing my concerns. She's very patient and kind you never feel like just another ticket. I truly appreciate the level of service and support they provide. Highly recommended!
Sandrine Ray David, Private Seller - May 2025,"Bsale has a clear website and clear communication, and it's been responsible for most of my leads so far, so it seems better than the other business-for-sale websites. Although I still haven't achieved a sale, hopefully it will come soon."
Rob Forbes, Private Seller, Apr 2025I just had to say that i have sold my business in just 2 weeks for a lot more than 3 brokers who looked at it said i would! I was really pleased with your site and have since recommended it to other people also interested in selling. It was easy to set up and your help tweaking it was fantastic. I chose your site after i investigated what came up first on Google, and am really glad i did. Thanks again
Carol K, Private Seller, NSWHi Vanessa, Well finally we have sold! Money in the bank today. Can you please remove our ad. Once again thank you for all your help and SUPPORT! As I said before I will certainly recommend your site to anyone I know wanting to make their own sale. Thanks Vanessa!
Di and Bob, Private Seller, WAWe found Bsale to be a pleasure to deal with and very helpful in everything to do with setting up the ad and keeping us posted on how it was preforming. We had lots of inquiries and the Business was sold within two months. I would highly recommend Bsale to anyone trying to sell a business.
Randall Stevenson, Private Seller, QLDBsale did help me to get exposure for my business, the facebook feature where you can pay to boost the post was very helpful
Robert Illsley, Private Seller, NSWWe sold in a reasonably short time and are very pleased with this method of advertising the sale. We are extremely pleased with the outcome and with the purchasers.
David Stewart, Private Seller, NSWHello, We have sold yay. Could you please remove our listing? THANK YOU so much for your great website and service and advice. I have already recommended you to others trying to sell their business.
Bernadette Scott, Private Seller, QLD.Very happy with Bsale, both their customer service and website, we received almost all of our enquiries through Bsale, it is the website that our buyer used to purchase our business, they show up in the search engines and offer excellent packages and value for money. Bsale have been excellent to deal with from start to finish and worth the investment.
Kate, Private Seller, NSWAn easy way to reach potential buyers. Stress free. There are still Aussie Farmers Franchisees up for sale built they won't last long, especially as they are listed on Bsales now
Gerard Giggs, Private Seller, NSWWe have found that Bsale seems to encourage a certain section of the community to view our site which has helped in the sale of two franchises this year!
Anne Richardson, Franchisee, QLD and NSW"Found the perfect new owner for my wedding hire start up - again another perfect fit- Thanks B sale! "
Wendy Bateson, Private Seller, NSWBsale.com.au provided me with a financially feasible option for me to display my business for sale in a forum with interested buyers. I always had technical support and there were no hidden costs. I would recommend this website to any small business owner who is looking to sell.
Anthony, Private Seller,I listed my business for sale end of September and it sold on 30th January thanks to Bsale and their FB marketing campaign - money well spent!
Laura Williams, Private Seller, QLDBsale could not have been any more helpful or obliging. Unlike many high volume websites, Bsale personalised enquiries and dealt with any requests in a very timely manner. The best 'business for sale' site I've used.
Leon Perry, Private Seller, TASSelling my IT business on this site was easy and convenient. I started receiving a steady stream of genuine enquiries within a week of posting and the business was sold in a couple of months!"
Arnold, Private Seller, NSWBsale was a great way for me an Agent to manage the sale of this tyre franchise. The buyer came from this site and another potential buyer also. Very easy to manage the add.
Peter Clarke, Private Seller, NSWMany Thanks to your website, I found it very easy to use, with an amazing result! We have sold our beauty Salon
Chantal, Private Seller, NSWGood portal to advertise, user friendly. No problems. We have now sold our restaurant.
Bessie Yeo, Private Seller, NSWVery impressed with the volume of inquiries I have received from BSale compared to other sites. Plus your active management is great
P Odes, Private Seller, NSWBsale is a wonderful, professional site. We had a steady stream of enquires until we found that right buyer for our little pet shop, Using Bsale has saved me thousands in sales commissions. If you know what your business is really worth and you are patient then don't waste your time with anywhere else.
Mathew Wilde, Private Seller, NSWThe response I received from my listing was phenomenal. I was able to find the right buyer for the full price. Couldn't be happier with the service. You don't need a business broker. When I tried to use one - the so called expert in my type of business told me he couldn't get anywhere near the price I got. So believe in yourself - you are the best person to sell the business especially in professional services. I have to date sold 2 businesses on BSale.
Josephine Roberts, Private Seller, VICI had my printing business advertised for sale on your site, which was sold very quickly… Your site worked much faster than I had planned and I was not totally prepared for all the enquiries received
Warren, Private Seller, NSWBsale allowed me to sell my business successfully within a few short months. I would not hesitate to use this service again and would recommend to anyone else looking to sell their business.
Yvette Tisler, Private Seller, QLDI found the perfect buyer using Bsale, and saved myself close to $15,000 in broker fees. Easy!
Steve Laing, Private Seller, WABsale provided great exposure to a wide audience culminating in a private sale. I was very happy with level of enquiries.
Richard Boston, Private Seller, SA

If your want to sell a business its a good idea to see what is happening in the market. The Bsale Market Insights gives you a rough guide of the current market conditions, from the number of active listings to average prices in states, capital cities and categories across Australia. Make sure you read the latest market insights article to see trends and analysis.
Since 2000, Bsale has been helping business owners to advertise and sell a business online. Bsale was one of the first platforms, that started in the 'dial-up' days. We’ve seen thousands of businesses listed over the years. Our packages are designed to give exposure to your business sale and provide helpful templates like an Information Memorandums and NDA's.

Bsale is a proud partner of the Australian Institute of Business Brokers (AIBB). With over 400 business brokers currently advertising, we offer options to increase enquiries for your clients. Join your professional peers and enhance your exposure and sell businesses.

Does your agency have fewer than 10 businesses for sale? We have packages to increase exposure for your clients. Business sales are different to real estate and you need the motivated buyers that come to Bsale.
At Bsale we pride ourselves on providing current and expert marketing advice to business owners and brokers. Our selling a business resource centre is full of information from the Bsale team, business brokers, solicitors, accountants and allied professionals. Here are some of our most popular articles on how to sell a business;
> 7 Mistakes Business Owners Make When it's Time to Sell
> How to Create an Engaging Business For Sale Ad
> Should you Sell Privately or with a Business Broker
> How Can an Accountant Help Sell Your Business?
> 8 Ways to Boost Your Business Value Before Selling



Bsale has been connecting Australian business buyers and sellers since 2000. We provide a specialist platform to advertise your business to a wide audience of active, qualified buyers in Australia and overseas. Whether you’re a private seller, broker, or franchise group, Bsale helps you generate enquiries, manage buyer communications, and negotiate directly. Our model is simple and transparent, with a flat advertising fee and no commissions. While we don’t act as a broker or handle negotiations on your behalf, we provide tools, guidance, and access to professional brokers if you need additional support.
The first step is preparation. Outline exactly what’s included in the sale—assets, stock, intellectual property, staff entitlements, and liabilities—and make sure your records are up to date. Next, engage professional advice. A solicitor will usually prepare the Contract of Sale, ensuring it complies with state laws and covers key details such as transition periods, training obligations, and warranties. An accountant should verify your financials, provide guidance on tax matters including capital gains, and help present your business accurately to potential buyers. From there, you can list your business, manage enquiries, negotiate terms, and complete settlement. Buyers will often have their own advisors, so having professional support from the start helps the sale run smoothly and confidently from listing to handover.
> Guide to Selling a Busines
> Government Resources on Selling a Business
According to leading business brokers, it generally takes 6-9 months to sell a business. Exact timing varies depending on factors such as business complexity, asking price, marketing exposure, and buyer due diligence. Bsale helps shorten this timeline by connecting your business with thousands of active, verified buyers and providing professional listing tools that highlight your business at its best.
Private sellers can list their business on Bsale for a flat advertising fee, with a total marketing cost typically under $1,000, plus any legal and accountant costs. Brokers usually spend around $4,000 on marketing and charge a 5–10% commission. Franchises can advertise multiple listings with clear, upfront pricing. Bsale helps keep costs predictable while connecting you with serious buyers, so you can focus on the sale rather than hidden fees. Tax obligations, such as capital gains, still apply, so professional advice is recommended.
Yes. Whether you’re selling one business, a group of locations, or managing multiple listings, Bsale supports owners directly. You can create professional listings, attract serious enquiries, manage communications and negotiate terms right from our platform. We also support brokers and franchise groups who list on behalf of owners, giving all seller types equal access to exposure and buyer connection tools.
For private sellers, Bsale offers Bronze, Silver, and Gold packages, ranging from 3 months, 6 months, to unlimited listings. Each package includes professional listings, eMagazine ads, NDA templates, and marketing tools to attract serious buyers while giving you full control over enquiries.
For business brokers, Bsale’s broker packages support multi‑user accounts, enhanced listing exposure, lead generation, XML feed options, and analytics dashboards. These features help brokers showcase multiple listings and manage their client sales efficiently.
For franchise groups, tailored packages allow you to advertise multiple franchise locations, highlight key regions, use enhanced visuals, and feature your opportunities in Bsale’s digital magazine. These options are designed to attract potential franchisees and maximise exposure.
Yes. While Bsale does not act as a broker itself, we can connect you with experienced brokers who specialise in business sales. If you want expert negotiation support, valuation advice or industry-specific networks, we can recommend professionals suited to your business and sale strategy.
The Bsale eMagazine is a quarterly digital publication designed for anyone buying or selling a business. Each edition features expert advice from business brokers, solicitors, accountants, and finance specialists, along with market insights, practical tips, and the latest listings. It keeps sellers, brokers, and franchise groups informed about trends, strategies, and opportunities shaping Australia’s business sales market, while giving featured businesses extra visibility to serious buyers.