252 Businesses For Sale in Mornington Penninsula VIC

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Featured Business Listings in Mornington Penninsula VIC


Market Overview

As of December 2025, the average advertised asking price to buy a business on the Mornington Peninsula is $351,005, setting a clear benchmark for buyers assessing opportunities across the region. While prices vary by industry, location, and business size, this figure provides a reliable reference point for current market entry levels.

Average asking price: $351,005
Number of listings: 249

There are currently 249 businesses listed for sale on Bsale across the Mornington Peninsula, with a combined advertised value of approximately $87 million. Known for its strong tourism economy, relaxed coastal lifestyle, and growing residential communities, the region supports a wide range of business opportunities.

The Mornington Peninsula’s average asking price sits well below the Victorian state average of $579,613 and the national average of approximately $660,000, making it one of the more affordable entry points for buyers. This reflects a market dominated by hospitality, accommodation, retail, trades, wellness, food production, and lifestyle-focused businesses, with strong appeal to Melbourne relocators, family operators, first-time buyers, and experienced hospitality owners.

> Bsale Market Insights
Australia Business Sales Market Report – Bsale Q3 2025
 

What’s Selling on the Mornington Peninsula

The Mornington Peninsula continues to draw steady buyer interest across hospitality and lifestyle industries, supported by year-round visitation and strong local demand. Popular categories include cafes, coastal restaurants, bakeries, takeaway food, wellness studios, day spas, boutique retail stores, accommodation providers, marine and outdoor businesses, wineries, breweries, trades, and professional services.

Buyer enquiry is especially strong for established cafes, beach front venues, holiday accommodation businesses, essential service operators and long-standing businesses with loyal local customer bases.
 

Where Buyers Are Looking

Buyer interest across the Mornington Peninsula is focused on key coastal and lifestyle hubs, with Mornington and Mount Eliza attracting strong enquiry for cafes, boutique retail, beauty and professional services, supported by steady year-round foot traffic. Rosebud, Rye and Sorrento remain popular for hospitality, accommodation, tourism operators and takeaway food businesses due to high holiday visitation, while Dromana and Safety Beach draw buyers seeking breweries, wineries, eateries and lifestyle-focused ventures.

The Hastings and Western Port region sees consistent demand for trades, marine services, logistics and essential services, and the Red Hill and Hinterland areas continue to appeal to buyers interested in cellar doors, food production, agritourism and destination-style businesses. Overall, tourism growth, lifestyle migration and strong local communities shape where buyers are looking for businesses for sale on the Peninsula.
 

How to Buy or Sell a Business

Since 2000, Bsale has helped Australians buy and sell businesses across every major city and regional centre. If you’re looking to buy, start with our Buying a Business Guide to understand due diligence, valuations and finance. If you’re ready to sell, explore our Guide to Selling a Business, connect with a licensed business broker for a professional valuation, or advertise your business directly on Bsale to reach qualified buyers across Australia.

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Frequently Asked Questions

 

Finding the right business starts with understanding your goals, budget and experience. Consider what industries interest you, how hands-on you want to be, and what level of income or growth you’re aiming for. It’s also important to look beyond the asking price and review profitability, operating costs, location, and long-term sustainability.

On Bsale, you can search businesses by industry, location, price range and business type, making it easier to compare opportunities side by side. Each listing provides key details from the seller or broker, and you can enquire directly to ask questions or request further information. We also have a helpful checklist in our buying a business guide. 

Bsale also offers market insights, regional overviews, and expert content through the Bsale eMagazine, helping buyers understand trends, pricing and what to look for before making a decision. Many buyers also work with licensed business brokers and advisors to carry out due diligence and ensure the business is the right fit before proceeding.

Guide to Buying a Business in Australia 
7 Signs You’ve Found the Right Business to Buy

How much you need to buy a business depends on the size, industry and location. As of December 2025, the average advertised price of a business in Australia is around $660,000, but prices vary widely. On Bsale, listings range from small start-ups under $50,000 to multi-million-dollar established businesses, so there are options across most budgets.

Capital City

State

Sydney: $523,508 NSW: $608,077
Melbourne: $556,098 VIC: $581,006
Brisbane: $723,604 QLD: $756,048
Perth: $644,907 WA: $689,405
Adelaide: $683,324 SA: $672,856
Hobart: $716,241 TAS: $605,629
Canberra: $493,250 ACT: $504,325
Darwin: $522,325 NT: $567,648

When assessing affordability, profit matters more than price. Most small businesses are valued using a multiple of annual net profit (EBIT or EBITDA). Cafes and hospitality businesses often sell for around 1.5–2.5x profit, while established trade and professional service businesses typically fall closer to 3–5x. For example, a business netting $150,000 per year priced at a 2.5x multiple would have an asking price of about $375,000.

It’s also important to check what’s included in the sale. The price may cover goodwill, equipment, fit-out, customer databases, intellectual property or software. Some listings are sold +SAV (stock at value), meaning inventory is added separately.

Beyond the purchase price, buyers should allow for working capital, lease bonds, legal and accounting fees, and any upgrades or staffing changes after settlement. These costs sit outside the asking price and should be factored into your budget.

A practical starting point is to set a clear budget, browse businesses in your price range on Bsale, and compare profit levels, multiples and inclusions to understand what you can comfortably afford.

EBITDA, EBITA, and EBIT: What These Mean and Why Accountants Use Them

Due diligence is one of the most important steps when buying a business.

When you view a business for sale on Bsale, you’ll notice that not all information is public, this protects the business and its staff. To access the financials and other confidential documents, you’ll need to contact the seller or business broker.

During the buying process, you’ll need to conduct due diligence to make sure you understand every part of the business and that you’re paying a fair price. This usually involves reviewing the financials (P&L, tax returns, BAS), the lease, staff and supplier agreements, equipment, stock, and any debts or liabilities. It’s also essential to understand why the owner is selling and how the business operates day-to-day.

Because due diligence can be complex, it’s important to get advice from an accountant, solicitor or adviser who specialises in business sales. They’ll help verify the information, identify risks and make sure everything checks out before you move forward.

You want to uncover any issues during negotiation and due diligence, not after settlement. Getting it right early helps you avoid costly mistakes.

What is Due Diligence in a Business Sale?

Most small business purchases take 6–14 weeks from enquiry to settlement, and enquiring through Bsale helps streamline the early stages by giving you direct access to the seller or broker. The initial phase of making contact, signing an NDA and reviewing first-round financials typically takes 1–3 weeks.

If you decide to proceed, due diligence usually takes another 2–4 weeks while your accountant and solicitor review the financials, lease, contracts, staff obligations and any potential risks.

Contract negotiation and finance approval often require a further 2–4 weeks, especially when landlords, lenders, franchisors or licensing approvals are involved. Simple, low-risk businesses can settle in under two months, while businesses requiring liquor licences, childcare approvals, medical compliance or government contracts may take 3–4 months or more.

The best way to keep things moving is to respond quickly, organise your finance early and work closely with your solicitor, accountant, finance broker and the seller throughout the process.

Buying a business is far easier with the right support. Most buyers work with an accountant and solicitor to review the financials, lease and contracts as part of due diligence, while a licensed business broker can help explain pricing, negotiate with the seller and guide the process to settlement.

A finance broker is also valuable early on, helping you understand your borrowing capacity and avoid delays that can cause deals to fall over. Alongside professional advice, doing your own research by comparing listings, prices and industries is essential. Platforms like Bsale make this easier by bringing thousands of businesses and market insights into one place.

The goal is simple: build a small team that helps you understand risks, identify value and make a confident, informed decision.

The 5 Experts Every Business Buyer Needs on Their Team 
Your Guide to Buying a Business in Australia

Yes. Bsale has a buyer alerts system that emails you new businesses for sale every morning at 6am. Once you’re registered, you’ll be notified whenever a new business is listed that matches your criteria, so you can stay ahead of other buyers and not miss opportunities.

You can also subscribe to our newsletter, sent every Tuesday and Friday, with the latest listings, market updates, and articles for buyers and sellers.

> Register for Buyer Alerts
> Receive Weekly Newsletter

You can sell a business either privately or with the support of a licensed business broker, it really comes down to how hands-on you want to be. Many owners choose to manage the process themselves through Bsale, creating their listing, speaking with buyers, and handling negotiations. Others prefer working with a broker who can assist with pricing, marketing, enquiries, and negotiations.

Generally, the process involves; preparing the business for sale, organising your financials, setting a realistic price, marketing the sale, managing enquiries, contract exchange through to settlement. We’ve put together resources to help you understand the process and decide what’s right for you.

> Sell a Business
Guide to Selling a Business
Read Testimonials

Popular wide sandy beaches fronting Port Phillip bay and scenic cliff top coastline a short drive from Melbourne offers a great escape attracting many types of tourism businesses and events, attractions, cafes, restaurants and spas. You can even drive around to Sorrento, take the car ferry across the bay for a full round trip. The Mornington Peninsula is part of the Southern area of Melbourne with its own local council, certified a carbon neutral organisation.

Frankston is the gateway to the peninsula and has a large retail district and services. Mornington Main Street Produce Market has run for over 40 years every Wednesday.  Mornington Winter Jazz and Blues Music Festival. The area has many talented artist and galleries, theatre and community groups. Tourism accommodation and events are planned year round attracting thousands of visitors to the area 

Travel Victoria Mornington Peninsula                     Mornington Peninsula Council Shire

Mornington Chamber Commerce

The Mornington Peninsula attracts many Melbourne visitors and is a retirement destination with people drawn to the beaches, parks, rural and urban towns with their easy going lifestyles. You can search for businesses to buy in particular suburbs. 

Frankston                Mount Eliza                Mornington

Sorrento                  Mount Martha           Dromana

Rosebud                  Portsea                       Authurs Seat

Red Hill                    Rye                              Hastings

On Bsale there are hundreds of businesses listed for sale on the Mornington Peninsula region of Victoria. The Mornington Peninsula with its popular beaches, cafes, spas and laid back lifestyle is only 40klms or an hour from Melbourne. The 168,800 (2020) population can swell to around 30% with summer tourists visiting the area. The Mornington Peninsula is part of the greater Melbourne Southern Region.

> View all businesses for sale on Mornington Peninsula VIC

 

Signup for alerts and be notified when new businesses are listed for sale.

> Register for Buyer Alerts

You have the option of selling your business on the Mornington Peninsula VIC privately or by engaging a professional business broker. At Bsale we have put together some resources to help guide you:

> Guide to Selling a Business in Australia

> Guide to Choosing a Business Broker

> Sell a Business Online