How it Works
1. Create Your Ad
Get your ad live in under 10min. Buyers will be notified tomorrow morning of a new listing!
2. Receive Enquiries
Deal directly with buyers. Bsale drives thousands of enquiries a month to owners and brokers.
3. Negotiate and Sell
With the assistance of advisors, negotiate the sale and close the deal. 0% Commissions.+GST Activate Socials and No Expiry +GST Get More Tools to Help you Sell +GST Create a listing on BsaleAdvertising Packages
GOLD
$550
SILVER
$350
BRONZE
$250
Testimonials
"I’ve been extremely impressed with Bsale so far. The platform is intuitive and easy to use, and their support team provides clear, helpful, and timely guidance. The experience has been smooth and professional, and I feel confident it will lead to a successful sale. I would highly recommend Bsale to anyone looking to sell their business."
Simone Cassell, Private Seller - Sep 2025
"LUX Business Sales and Advisory has been working with Bsale for about 5 year now, and I could not be happier with their performance and service. From the first consultation, they took the time to understand our goals, target audience, and budget. Their strategy is always data-driven, and they deliver results that exceed expectations: higher click-through rates, increased conversions, and tangible ROI. They are responsive, transparent with reporting, and always willing to adjust based on what’s working. They’ve helped grow our online presence significantly, and every campaign feels like a partnership. I highly recommend BSale for any brokerage who looking for an advertising company that truly delivers top-notch results."
Lily Small, Business Broker - Oct 2025
"Excellent company to work with and great source of businesses and knowledge for those looking to buy or sell their small business"
Elle Likopoulos, Business Broker - Sep 2025
"I’ve found Bsale to be one of the most effective platforms for connecting with genuine business buyers. The listing process is simple, the exposure is strong across industries, and the leads are of high quality. What really stands out is their customer service – the team is always proactive, helpful, and quick to respond. As a broker, it’s reassuring to know my clients’ businesses are being marketed on a trusted site that buyers actively use."
Shrey Shash, Business Broker - Sep 2025
"Very professional service today. They reply quickly and give good advice."
Irene Freni, Private Seller - Aug 2025
"I highly value the Bsale website as an essential platform for advertising my business listings as a business broker. The website provides a user-friendly and intuitive interface, making it easy to navigate and access all the necessary information for potential buyers. I strongly recommend the Bsale portal to individuals who are sincerely committed to selling their businesses. I must emphasize that Catherine Mangana's assistance has been invaluable in this process."
Arnold Pierce Kelsey, Business Broker - Aug 2025
Bsale is excellent . Highly recommend using it. But the key is Catherine. Really cares, offers ideas. absolute gun. Convinced me to use the Facebook Marketing campaign. Worked like a treat. When i sell my next business - i will go only one way - BSALE.
Gian Blundo, Private Seller, Jun 2025
"Great experience, easy to use interface, lots of support and resources, will definitely use Bsale again!"
Lisa Imhoff, Private Seller - May 2025,
"As a small business owner it’s rare to find supportive third parties that are willing to go the extra mile in service and support. The customer service I have experienced with Catherine Mangana has been exceptional. She should be referred to in her office as Catherine the Great in my opinion. She listened to a concern I had regarding my Bsale listing with empathy and interest. She then outlined some improvements and changes to help lift the exposure and level of engagement. Most importantly she delivered on everything in a timely manner. Couldn’t be happier."
Camm Mochrie, Private Seller - Sep 2024,
"Great publication, informative mag and editor great to deal with."
Richard Jacobs, Sep 2025
I've had a consistently excellent experience with Jessa Tabios from customer support. She's always incredibly prompt in addressing my concerns. She's very patient and kind you never feel like just another ticket. I truly appreciate the level of service and support they provide. Highly recommended!
Sandrine Ray David, Private Seller - May 2025,
"Bsale has a clear website and clear communication, and it's been responsible for most of my leads so far, so it seems better than the other business-for-sale websites. Although I still haven't achieved a sale, hopefully it will come soon."
Rob Forbes, Private Seller, Apr 2025
I just had to say that i have sold my business in just 2 weeks for a lot more than 3 brokers who looked at it said i would! I was really pleased with your site and have since recommended it to other people also interested in selling. It was easy to set up and your help tweaking it was fantastic. I chose your site after i investigated what came up first on Google, and am really glad i did. Thanks again
Carol K, Private Seller, NSW
Hi Vanessa, Well finally we have sold! Money in the bank today. Can you please remove our ad. Once again thank you for all your help and SUPPORT! As I said before I will certainly recommend your site to anyone I know wanting to make their own sale. Thanks Vanessa!
Di and Bob, Private Seller, WA
We found Bsale to be a pleasure to deal with and very helpful in everything to do with setting up the ad and keeping us posted on how it was preforming. We had lots of inquiries and the Business was sold within two months. I would highly recommend Bsale to anyone trying to sell a business.
Randall Stevenson, Private Seller, QLD
Bsale did help me to get exposure for my business, the facebook feature where you can pay to boost the post was very helpful
Robert Illsley, Private Seller, NSW
We sold in a reasonably short time and are very pleased with this method of advertising the sale. We are extremely pleased with the outcome and with the purchasers.
David Stewart, Private Seller, NSW
Hello, We have sold yay. Could you please remove our listing? THANK YOU so much for your great website and service and advice. I have already recommended you to others trying to sell their business.
Bernadette Scott, Private Seller, QLD.
Very happy with Bsale, both their customer service and website, we received almost all of our enquiries through Bsale, it is the website that our buyer used to purchase our business, they show up in the search engines and offer excellent packages and value for money. Bsale have been excellent to deal with from start to finish and worth the investment.
Kate, Private Seller, NSW
An easy way to reach potential buyers. Stress free. There are still Aussie Farmers Franchisees up for sale built they won't last long, especially as they are listed on Bsales now
Gerard Giggs, Private Seller, NSW
We have found that Bsale seems to encourage a certain section of the community to view our site which has helped in the sale of two franchises this year!
Anne Richardson, Franchisee, QLD and NSW
"Found the perfect new owner for my wedding hire start up - again another perfect fit- Thanks B sale! "
Wendy Bateson, Private Seller, NSW
Bsale.com.au provided me with a financially feasible option for me to display my business for sale in a forum with interested buyers. I always had technical support and there were no hidden costs. I would recommend this website to any small business owner who is looking to sell.
Anthony, Private Seller,
I listed my business for sale end of September and it sold on 30th January thanks to Bsale and their FB marketing campaign - money well spent!
Laura Williams, Private Seller, QLD
Bsale could not have been any more helpful or obliging. Unlike many high volume websites, Bsale personalised enquiries and dealt with any requests in a very timely manner. The best 'business for sale' site I've used.
Leon Perry, Private Seller, TAS
Selling my IT business on this site was easy and convenient. I started receiving a steady stream of genuine enquiries within a week of posting and the business was sold in a couple of months!"
Arnold, Private Seller, NSW
Bsale was a great way for me an Agent to manage the sale of this tyre franchise. The buyer came from this site and another potential buyer also. Very easy to manage the add.
Peter Clarke, Private Seller, NSW
Many Thanks to your website, I found it very easy to use, with an amazing result! We have sold our beauty Salon
Chantal, Private Seller, NSW
Good portal to advertise, user friendly. No problems. We have now sold our restaurant.
Bessie Yeo, Private Seller, NSW
Very impressed with the volume of inquiries I have received from BSale compared to other sites. Plus your active management is great
P Odes, Private Seller, NSW
Bsale is a wonderful, professional site. We had a steady stream of enquires until we found that right buyer for our little pet shop, Using Bsale has saved me thousands in sales commissions. If you know what your business is really worth and you are patient then don't waste your time with anywhere else.
Mathew Wilde, Private Seller, NSW
The response I received from my listing was phenomenal. I was able to find the right buyer for the full price. Couldn't be happier with the service. You don't need a business broker. When I tried to use one - the so called expert in my type of business told me he couldn't get anywhere near the price I got. So believe in yourself - you are the best person to sell the business especially in professional services. I have to date sold 2 businesses on BSale.
Josephine Roberts, Private Seller, VIC
I had my printing business advertised for sale on your site, which was sold very quickly… Your site worked much faster than I had planned and I was not totally prepared for all the enquiries received
Warren, Private Seller, NSW
Bsale allowed me to sell my business successfully within a few short months. I would not hesitate to use this service again and would recommend to anyone else looking to sell their business.
Yvette Tisler, Private Seller, QLDI found the perfect buyer using Bsale, and saved myself close to $15,000 in broker fees. Easy!
Steve Laing, Private Seller, WA
Bsale provided great exposure to a wide audience culminating in a private sale. I was very happy with level of enquiries.
Richard Boston, Private Seller, SA
Compare the Packages
| Gold | Silver | Bronze | |
|---|---|---|---|
| 0% Commission | |||
| Unlimited edits and 24/7 access to your account | |||
| Upload up to 15 photos, or request stock images | |||
| Legals: NDA to provide to potential buyers | |||
| Checklist: 10 steps to selling a Business | |||
| Information Memo: 10 page Canva template to create your own | |||
| Newsletter: Appear in the newsletter sent to 27,000 subscribers | |||
| Refresh: Monthly push listing back towards the top of results | |||
| Book: 'Buy, Grow, Exit' by Joanna Oakey |
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| Social Media: Post created and shared with 3,000+ users | |||
| 30 day feature for more exposure | Premium | Premium | Prime |
| eMagazine: Graphically designed Ad for 2 editions | Half Page | Half Page | Quarter Page |
| Advertising period on Bsale | Until Sold | 6 Months | 3 Months |
| Gold | Silver | Bronze |
Top 3 Resources
At Bsale we go beyond just advertising your business for sale on our leading marketplace (even though that is what we are good at!)
We provide you with tools and resources so you can confidently speak with advisors and buyers. We will provide you with resources to help along the way. Selling a business is easier with a team around you. These are guides only and you should always obtain professional advice when selling a business.
1. Non-Disclosure Agreement
We don't want you discussing your business with buyers without some protection. It is a common practice to request a buyer to complete an NDA before you share more information.
2. Create Your Own Information Memorandum
We've taken the hard work out of designing an Information Memorandum and have created a helpful Canva template that you can edit and share with your advisors and potential buyers.
In just under 60 minutes, you can have a beautiful 10-page PDF ready to share, email, or print.
3. Checklists and Tools
We can provide you with checklists, guides, and a leading book on how to 'Buy, Grow, and Sell' a business. So you can understand the buying and selling process.
Frequently Asked Questions
How do I sell my business privately?
Selling a business privately means you are selling it without the assistance of a business broker or agent. The sale of your business will require a solicitor to prepare the necessary legal paperwork and an accountant to analyse your tax obligations and prepare financial documents.
Can Bsale sell my business?
Bsale is an advertising platform dedicated to driving enquiries. Our goal is to send quality leads to our clients (business owners, brokers and franchise groups) so they can negotiate and ultimately sell the business. So whilst we cannot 'sell your business' we can generate you the leads and find the potential buyer, so you can sell your own business.
Do you need a lawyer to sell a business?
It is a good idea to use a lawyer, solicitor or conveyancer when selling a business as you want the sale to be legally binding.
A good commercial business lawyer will walk you through the entire sale process; this includes preparing necessary documents and guiding negotiations. You want to ensure you are properly represented in the business sale so everything runs smoothly through to settlement. The buyer may also engage a solicitor during due diligence and negotiations.
Does Bsale charge commission to private sellers?
No, Bsale is an advertising website with the goal of generating leads for your sale. We have a flat advertising rate.
How do I know what my business is worth?
The best way to assess what your business is worth it to get a market appraisal. Business brokers will provide you with a market appraisal of what they think your business could sell for. Appraisals are often provided free of charge by a broker as they would like you to become a client, and it’s part of their sales process, though some may charge a fee. There can be many variations in a business’s appraisals, depending on the broker's perspective and what they consider valuable.
It is a good idea to approach three business brokers who understand your industry and have experience selling your type of business. There is no point applying a calculation you find online as businesses are so varied, you want to get an accurate appraisal for the current market conditions. At the end of the day, you want to know what your business could sell for in the current market and ensure it’s priced correctly and is not too high or too low.
> Guide to Selling a Business in Australia
How do I sell a small business myself?
If you are selling a small business (under $100,000) many owners choose to sell it privately or by themselves. You will need to get the business prepared, market it for sale, find a buyer, negotiate, exchange contracts and reach settlement and handover.
You need to engage the following professionals to ensure you understand the legal process and tax obligations:
- Solicitor / Conveyancer / Lawyer
- Accountant
How do I sell my business without a broker?
You can sell your business without a broker on Bsale. We are an advertising and marketing platform dedicated to finding buyers for business owners and their agents.
Should I have an exit strategy before selling?
Yes. It’s important to have an exit strategy as part of your business plan. An exit strategy will outline what happens to the business when the current owner decides it's time to leave. The strategy could involve selling to a competitor, engaging a business broker, transferring ownership to a family member or selling privately. It will outline when is the best time to sell; perhaps when net profit reaches a certain point, when the owners plan to move, when a patent or trademark is approved or when the owner is ready to retire.
In reality, very few business owners have an exit strategy and usually sell their business when life forces the sale, such as; relocating, sickness, retirement, increased expenses or downturn in profit. If you give yourself enough time to plan your business sale, you can set up an exit strategy.
What does FSBO mean?
FSBO means ‘for sale by owner’. It is a common term used in the real estate industry when someone is selling their own property. It is sometimes used in business sales, though it is more commonly referred to as a ‘private seller’.
What is the best package to sell my business?
Our packages are based on 3 months, 6 months, or until sold.
What is the best way to sell your small business?
The best way to sell your small business is with the assistance of professionals. You want to make sure you have the right people around you to guide you through the process. Depending on your business’s circumstances, you may choose to sell it privately or via a business broker. You will need to have an accountant and lawyer to assist with the necessary documents.
Will I have to pay Capital Gains Tax when Selling a Business?
Capital gains tax applies to business sales in Australia. There are currently four small business concessions that could reduce your CGT payable. It is important to get the assistance of an accountant early on when you're preparing to sell as it could affect when and how the sale is structured.
A helpful section on the ATO website outlines what happens when changing, selling or closing a business.