| Terms of Use - Sets out the rules for all visitors using bsale.com.au |
| Cookie Policy - Details how cookies, web beacons and other technologies are used by Bsale.com.au. |
The Bsale Privacy Policy outlines how Bsale Australia Pty Ltd ("Bsale"), the operator of https://www.bsale.com.au ("Site"), collects, uses, stores, and discloses your personal information. This policy reflects our commitment to your privacy in 2025 and beyond, especially as we adopt new technologies such as AI and enhanced data analytics.
1.1 Information You Provide to Us:
Name, company name, profession
Email address, phone number, physical address
Business logo, photos, or files you upload
Information entered in listings and My Account profile
Payment and billing details (for purchases and upgrades)
Customer support communications
We may supplement your data with information from trusted third-party sources to keep your profile accurate and relevant (e.g., industry matching).
1.2 Website Interactions and Automated Collection:
We collect information through cookies and other tracking technologies to personalise your experience:
Search terms entered or that lead to our Site
Listings viewed, saved, or contacted
IP address, browser, device type, location
Website navigation, preferences, and behaviour
Session data and activity logs
1.3 Email and Notification Analytics. Emails from Bsale may include tracking tools such as web beacons that inform us if you open the email or click links. You can opt out by unsubscribing at any time.
1.4 Online Advertising and Social Platforms. Bsale uses cookies and analytics tools to monitor advertising effectiveness across channels such as Google, Facebook, Instagram, and LinkedIn. We track:
Ad views and click-through rates
Which ads are served to you and where
Visitor interaction patterns from ads
1.5 External Features and Sign-Ins. Our Site may include tools or buttons from other platforms (e.g., Facebook Like or Share). If you sign in or engage with these features, we may receive limited profile data subject to your permissions. Please check third-party privacy policies for their terms.
Bsale uses your information for the following purposes:
2.1 Service Delivery and Website Functionality:
To give you access to My Account, saved searches, watchlists, buyer alerts, and ad creation
To verify identity and process payments
To deliver communications such as enquiry confirmations or listing updates
To provide support or troubleshoot issues
2.2 Marketing and Site Improvement:
To deliver tailored communications, including product or feature recommendations
To analyse user behaviour for product development and advertising effectiveness
To run customer satisfaction surveys or business insights reports
2.3 Legal, Safety, and Compliance:
To comply with legal obligations and respond to lawful requests
To detect and prevent fraud, abuse, or technical issues
To protect the safety, integrity, and security of our platform
We will only share your personal information when necessary for:
Website hosting, analytics, customer support, and payment processing services
Marketing and communication providers who help us operate the platform
Matching potential buyers and sellers (upon enquiry)
Your listing data and contact information may be visible to potential buyers on Bsale, in emails, or in our eMagazine. You can choose not to display your name or phone number, but anonymity cannot be fully guaranteed based on content or images uploaded.
We may disclose your information:
To law enforcement or government agencies, if legally required
In connection with the sale, merger, or acquisition of our business
In anonymised or aggregate form for statistical and analytical purposes
We do not sell, rent, or disclose user information to third parties for direct marketing without consent.
Bsale introduced AI-generated summaries designed to enhance the user experience but should not replace professional advice. AI content is not guaranteed to be accurate or complete and must be independently verified.
Bsale uses secure data centres and encrypted technologies via our hosting and payment providers. While we implement a range of physical, technical, and administrative safeguards, no system is 100% secure. You are responsible for keeping your login credentials confidential.
You can view, edit, or delete your account information at any time by logging into My Account or Sellers Admin.
You may opt out of email alerts and marketing communications via unsubscribe links.
You can disable cookies in your browser settings, though this may limit some functionality.
You can contact us at any time to request access to or correction of your data.
We may update this policy from time to time. The latest version will always be available on our Site and will include a "last updated" date.
Last Updated: June 20, 2025