Reimagining Accountability – Why Leaders Need to be Clearer About Expectations
Reimagining Accountability – Why Leaders Need to be Clearer About Expectations
You can’t hold someone accountable for poor performance or behaviour if you haven’t set clear expectations about what good looks like from the start. Yet many businesses stumble at this crucial step, assuming that “common sense” will guide people’s actions and communication. But common sense isn’t all that common, and no one thinks exactly like you. In the absence of clear expectations, misunderstandings, conflicts, inefficiencies, frustration, and poor performance thrive.
The key to ensuring accountability lies in the initial setup. Most performance misalignments and “people problems” within a business can be sidestepped or mitigated with good communication and clear expectations outlined from the beginning. Invest time upfront and outline what “done well” looks like. Define the standard you want tasks completed to, the timeline or deadline, the approach, the level of detail required, and prioritise what’s most important – whether it be accuracy, speed, or thoroughness. Don’t keep this information in your head, leave things unsaid, or assume people will “just get on with it”. Your people are not mind readers.
And it’s not just about you as the leader dictating your expectations from on high; clarifying shared expectations should be a collaborative effort involving the other person and in some instances, the whole team.
Consider questions like:
- What does “done well” or “good” look like when it comes to behaviour, performance or specific task completion?
- What does your team want to be known for, and what do you need to do to be known for that?
- What does good behaviour and communication towards each other look like in practice?
- What is the expected response time to clients?
- If you have a concern, what are the expectations around how you raise this?
- What will we do and what won’t we do?
- What is ok, what’s not ok?
Without these specifics, you leave too much to chance, expecting your staff to guess and for that guess to be aligned with your assumed meaning. For instance, if you ask an employee to write a report without specifying the desired outcome, a perfectionist might spend an entire week crafting a comprehensive document when all you needed was a brief summary in an email by the end of the day. This misalignment in expectations leads to frustration and Inefficiency.
Own your part
Leaders often get frustrated at someone’s perceived poor performance or behaviour and jump straight into feedback, criticism, performance management or even sacking. However, they frequently overlook that their lack of clear expectations or clear instructions is often to blame. Instead, they blame the employee for getting it wrong or not asking questions because surely “they should know”. This is where leaders must take personal responsibility and own the part they play: you can’t hold someone accountable if they don’t know what they’re being held accountable for. Before addressing your employee’s shortcomings, it’s crucial to reflect on whether the expectations were communicated effectively from the beginning.
When it comes to behaviour, the same principle applies. If you want your team to treat each other with respect, you need to clearly define what that looks like in practice and in different circumstances. For example, what does it look like in a meeting? What does it look like when you have a disagreement? If it means active listening, timely responses and constructive feedback, make sure everyone is clear on this and has been equipped with the skills or
training to do it.
Slow down to go fast
One of the most common responses from leaders when encouraged to establish shared expectations is “I don’t have time”. I suggest you don’t have time not to.
Establishing clear expectations, where both parties are encouraged to ask questions and clarify shared understanding, sets everyone up for success. It may take an extra five to 10 minutes at the start when you assign a task, but it will likely save you much more time in the end. Clear expectations make leadership easier by providing a clear framework for accountability and ensure the work is more likely to be done right the first time. On top of this, employees are more willing to be accountable if they are clear from the outset about what they are expected to do. Clear expectations also make it easier for you to onboard new staff to your team who align with the desired standards.
It’s time that leaders reimagined accountability: the first accountability lies with them being clearer about expectations. Only then can they hold their people accountable for meeting them.
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