Belmont’s Beauty Salon

A turnkey beauty salon situated in a prime location in Belmont Square, Belmont’s Beauty Salon is a local favourite, recently refurbished with modern facilities and equipment included in the sale.

The salon has been in operation since 2001 and is located facing a large car park surrounded by other essential retail stores. Belmont’s Beauty Salon comes with over 3600 clients on the database with a 75% rebooking rate and comfortable average earnings to an owner-operator working with staff.

The business provides facials, waxing, relaxation massage, manicures, pedicures, microdermabrasion, intense pulse light, shellac nails, ear treatments, lash lifts, tinting and tanning – a one-stop beauty salon. Each client’s exceptional treatment is tailored to suit their individual needs in a relaxed, inviting, comfortable and welcoming atmosphere. There are three beauty services rooms and a tanning room, earning roughly $80 per hour.

The business operates Monday to Friday and closes Saturday and Sunday. Rent is approximately $2,018 per month including GST. The plant and equipment are worth approximately $54,000. The salon comes with a laundry on-site and further options to renew the lease.

The key features of the business are:

• Modern salon recently refurbished in an ideal location

• 3600 plus clients on the books

• Solid reputation in an ideal location

• Monday to Friday standard hours

• 4 rooms including the tanning room

• Marketing assets, both print and digital

• Approximately $54,000 worth of equipment in the sale

• Strong loyal customer base with social engagement

• Comfortable return to owner-operator

• Lots of potential once COVID-19 restrictions lift

What makes this business successful?

Location drives new business as signage can easily be seen by passing traffic and people visiting the other retail stores in the area. The customer service, ability to make clients feel comfortable and relaxed and quality treatments speak for themselves, bringing customers back and helping spread positive feedback via word of mouth. New clients are often referrals.

The business premises are clean and inviting and the staff all have an excellent rapport with clients. Social media is used to communicate to new and existing customers with strong engagement on posts. There are gift vouchers on offer and print marketing assets for mail drops. Thoughtful SMS to the large database provides clients with updates on restrictions, operating hours and promotions bringing valued customers back in for their beauty treatments.

The business only operates Monday to Friday and does not market heavily. There is a significant opportunity to drive more sales by a new motivated owner.

If you are looking for a turnkey salon with a good reputation, new equipment, recently refurbished and regulars on the books waiting to return, then enquire now.

Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Fact Sheet.

Asking Price: $89,000 + SAV

Finn Business Sales
Geelong and South West Victoria
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Broker: Laurie Farrell
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