Ben & Jerry's Melbourne Cbd · Two Prime Locations · Established Multi-site Franchise

Price on Application.

An exceptional opportunity to acquire two established Ben & Jerry's stores in the heart of Melbourne's CBD, including Australia's first fully in-line Ben & Jerry's Sundae Shack. Located in the iconic Hardware Lane and Flinders Lane precincts, these high-profile businesses enjoy exceptional pedestrian exposure and year-round trade from office workers, tourists, city residents and visitors. This is a rare opportunity to acquire a proven multi-site franchise backed by one of the world's most recognised premium ice cream brands.

Two Premium CBD Locations:

* Hardware Lane Australia's First In-Line Sundae Shack:
Located within Melbourne's famous Hardware Lane dining precinct, this store is Australia's first fully in-line Ben & Jerry's Sundae Shack. The Sundae Shack concept was developed as a smaller, more efficient and faster-service format designed specifically for high-foot-traffic locations while delivering the full Ben & Jerry's experience. Hardware Lane was selected as the Australian launch location because of its vibrant laneway atmosphere, exceptional day and evening trade, and popularity with both locals and international visitors. Surrounded by hundreds of CBD businesses, hotels, restaurants and hospitality venues, the location presents significant opportunities to further expand corporate catering, event desserts and premium Ben & Jerry's ice cream cake sales for birthdays, office celebrations and special occasions. These complementary revenue streams provide excellent scope to further grow an already successful business.

* Flinders Lane Melbourne's Flagship Scoop Shop:
The Flinders Lane store is the long-established flagship Ben & Jerry's Scoop Shop in Melbourne, occupying a premium position near Flinders Street Station, Federation Square and some of the CBD's busiest office, retail and tourism precincts. Benefiting from exceptional street exposure and consistently high pedestrian traffic, the business enjoys strong trade throughout the day from office workers, shoppers, tourists, students and visitors attending Melbourne's major sporting, entertainment and cultural events. The business has developed multiple revenue streams, including strong in-store sales, online ordering, delivery platforms and an established corporate catering operation. Combined with its highly visible location and loyal customer base, the store offers an outstanding platform for continued growth.

Business Highlights:
Two premium Melbourne CBD locations
Australia's first fully in-line Ben & Jerry's Sundae Shack
Established and profitable multi-site operation
Strong brand recognition and loyal customer following
Experienced management team and trained staff in place
Proven operating systems with comprehensive franchisor training and support
Long-term leases
Strong tourism, office worker and evening trade
Established online ordering, delivery and catering operations
Multiple opportunities for future expansion

Growth Opportunities:
Expand premium Ben & Jerry's ice cream cake sales to consumers and surrounding businesses
Grow corporate catering and dessert packages for CBD offices, hotels and events
Increase online ordering and delivery sales
Develop relationships with local businesses, event organisers and tourism operators
Introduce additional customer loyalty and local area marketing initiatives
Capitalise on increased pedestrian traffic from the Metro Tunnel and Town Hall Station
Continue building awareness of Australia's first Ben & Jerry's Sundae Shack

Skills Required:
* Ideal for an owner-operator, hospitality manager, investor or family business.
* Responsibilities include customer service, team leadership, rostering, stock management, point-of-sale operations, delivery platform management and maintaining franchisor operating standards.
* No chef, accounting or previous franchise experience is required. Comprehensive training and ongoing support are provided by the franchisor.

Trading Hours:
* Hardware Lane
SundayThursday: 12:00pm 10:00pm
FridaySaturday: 12:00pm 10:30pm
* Flinders Lane
SundayThursday: 12:00pm 11:00pm
FridaySaturday: 12:00pm Midnight

Lease:
Long-term leases are in place, with the Flinders Lane lease renewed in December 2025.

Team:
Approximately 1518 trained employees operate across both locations, providing an experienced team and ensuring a smooth transition for a new owner.

Reason for Sale:
The owners are relocating overseas.

About Ben & Jerry's:
Founded in 1978, Ben & Jerry's has grown into one of the world's most recognised premium ice cream brands, operating in more than 35 countries.

Franchisees benefit from:
Global brand recognition
Proven operating systems
Comprehensive initial training
Ongoing operational and marketing support
National marketing campaigns
Continuous product innovation

Acquire two of Melbourne's most recognised Ben & Jerry's locationsincluding Australia's first Sundae Shackand capitalise on the continued growth and revitalisation of Melbourne's CBD.