Cold Rock Ice Cream Store - Werribee

Cold Rock Werribee presents an opportunity to acquire a nationally recognised ice cream franchise positioned within a high traffic growth corridor in Melbourne's west.

Located in a busy precinct near VicRoads Werribee and surrounded by strong daily traffic, the business benefits from excellent exposure and proximity to major local attractions including Werribee Zoo. The brand itself is well known and widely loved, offering a proven product with broad customer appeal.

The business is currently underperforming relative to its potential, creating a compelling entry point for an owner operator to step in and drive performance through hands on management, customer engagement, and local area marketing.

Key Features & Benefits
- Established Cold Rock franchise with strong national brand recognition
- High exposure location in Werribee with consistent passing traffic
- Positioned near VicRoads with approximately 500 customers passing daily
- Located within a major western suburbs growth and tourism corridor
- Simple product offering with broad appeal across all age groups
- Opportunity to improve performance through active owner involvement
- Potential to increase sales through customer experience and local marketing
- Well suited to an owner operator or family run business

This is an opportunity to secure a recognised brand in a busy location at an entry price below replacement cost, with clear upside for an engaged operator.


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