Event Florals Business: Top-tier Venues And Luxury Corporate Clients

This is a unique opportunity to own a highly successful and well-established event florist business in the central Brisbane area. With a strong financial foundation and potential for growth, this business is a rare find and not to be missed. With a consistent pipeline of new leads and exceptional processes in place. The business would benefit from a marketing strategy and the potential to expand the sales team, with a strong online presence and exceptional referrals from past attendees & venues.

Skills
The ideal owner for this business would need to be business-savvy, detail-oriented, and have a strong focus on quality and attention to detail. Additionally, they should have some experience in sales and marketing to expand the business's online presence and potentially grow the sales team. Finally, they should have strong leadership and management skills to maintain the exceptional processes already in place and continue to uphold the business's legacy of excellence.
Employees
The business has a dedicated sales team in place, offering consultations to all clients. The creative production team, using the client proposal as their blueprint, executes the vision.

Financials
For financial year of 2022 revenue of $729,000. With a strong start to the 2023 financial year, the business has a 987,000 in sales. This revenue demonstrates the promising future of the company and highlight the high demand for its products and services.

Reason for Sale
The owner is retiring and is eager to pass on their business, providing a handover and training period.

About the Business
The business is a highly successful event florist operating in the Brisbane metro area for the past 15 years. With a reputation for delivering exceptional florals for weddings and luxury corporate events, the business completes over 200 events per year and has a consistent pipeline of new leads.
The business offers a range of wedding florals and corporate event florals for major luxury national and international brands. The business operates by offering consultations to all clients and a comprehensive proposal outlining client deliverables.
The business has a strong financial foundation.
Servicing Brisbane, Toowoomba, Gold Coast, and the Hinterland. The business has a strong and loyal customer base, with an excellent portfolio of past work and exceptional referrals from past attendees and venues.

Operations and Management
The business operates from Monday-Friday, for consultations and Monday for production. The bump-in process takes place on Friday and Saturday. The business has a 2-person sales team, 5 florists, and 1 storeman/delivery person.

The business has a consistent pipeline of new leads and receives excellent referrals from past clients and venue operators. The business has a strong online presence.
The business has several competitive advantages, including a separation of sales and production teams, a visual sales agreement tool which serves as both a sales tool for clients and a creative blueprint for the production team, and a storage and production schedule that ensures the product remains in peak condition for all events.

The sales team consists of two members and has a highly successful sales process. The production team is managed by a production manager and uses a cloud-based task delegation and scheduling platform. The owner of the business acts as a figurehead and oversees sales and production, as well as maintaining relationships with large new corporate events and clients.
The business uses software for client proposals, production blueprints, ordering fresh product, and customer relationship management. All deliverable products have a stem count and the business uses a spreadsheet to ensure the ordered flowers are aggregated together and allow fulfillment with suppliers. The business also uses a customer relationship management platform to store client information and correspondence.

History
The event florist business in Brisbane has a rich history spanning over 15 years. The company was founded by a passionate florist with a vision to create memorable events. Starting as a small operation, the business gradually expanded over the years, building a loyal client base and establishing strong relationships with premier wedding venues and luxury corporate clients.
Through hard work, dedication, and a commitment to excellence, the business has become one of the top event florists in the thriving Brisbane market.