Floristry Classes & Events Business

Bloomin' Marvellous Flower School is an established floristry education business offers hands-on flower arranging classes and creative experiences for beginners, hobbyists and aspiring florists, combining practical learning with an enjoyable social experience.

The business has developed a diverse offering across in-person workshops, private group sessions, corporate and special events, and gift vouchers. Career and lifestyle-based floristry workshops provide opportunities to appeal to customers looking to develop their floristry skills, pursue a career pathway or enjoy floristry as a creative lifestyle experience.

Fresh seasonal flowers, practical instruction and an emphasis on accessible techniques create an engaging customer experience, while the business's established booking and voucher systems support a streamlined sales process. A loyal returning student clientele, strong Google presence and strong social media presence further support the business's established market position.

Located in the heart of Malvern East, just minutes from Chadstone Shopping Centre, the business operates from a fully fitted studio with two purpose-built studio spaces and a commercial cool room. The premises can accommodate more than 50 guests across multiple workshops on any given weekend, providing a strong platform for continued growth.

The premises also offer an exciting opportunity to operate as a florist during the week, subject to the buyer's requirements and any applicable approvals. The property benefits from a prime location, main-road exposure and easy parking, while the existing commercial cool room and fully fitted studio provide much of the infrastructure required to explore this additional offering without significant further investment.

With an established presence in Melbourne, a flexible mix of in-person workshops and opportunities across private, corporate and social events, the business provides a strong foundation for a buyer with an interest in floristry, creative education, events or experiential retail.

Key Features & Benefits
Established floristry education and workshop business in Melbourne
Career and lifestyle-based floristry workshops
Multiple revenue streams across classes, private workshops, events and vouchers
Hands-on experiences appealing to beginners, hobbyists and aspiring florists
Private and corporate group bookings providing additional revenue opportunities
Gift vouchers supporting sales beyond regular class bookings
Loyal returning student clientele
Strong Google presence and social media presence
Fully fitted studio with two purpose-built studio spaces
Commercial cool room included
Capacity to host more than 50 guests across multiple workshops on any given weekend
Potential to operate as a florist during the week, leveraging the location, main-road exposure, easy parking and existing facilities
Scope to expand workshops, corporate events and other floristry experiences
Opportunities to build repeat visitation through a varied workshop program

Combining creative education, experiential workshops, an established customer base and a fully fitted studio, this business offers a distinctive platform for continued growth within Melbourne's floristry, events and experiences market.

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