Grovedale’s Fitness Gym

A well run independent 24-hour Gym, Grovedale’s Fitness Gym is an ultimate boutique training venue with elite personal trainers, over 30 pieces of equipment, big-screen TVs, showers, change rooms and everything a member needs to become the best or “beast” version of themselves.

Established in 2010 with a handful of members, this little powerhouse business has grown to over 300 members with 5 personal trainers and is now accessible 24-hours a day 7 days a week. With a focus on providing a great training environment for people of all ages with friendly interaction between members and staff, this separates this ultimate training venue from all other 24-hour gyms.

The key features of this business are:

• Solid six-figure return to the new owner

• Friendly staff who create relationships with members

• Operation manuals and customer management systems established

• Family friendly environment that people enjoy and look forward to

• Lowest membership prices in Geelong

• 5 personal trainers renting space, minimising risk and diversifying revenue streams

• Established marketing with over 4000 active members on Facebook, YouTube and Instagram

Whys is this business successful?

This gym is the place you go to when you are sick and tired of training at box gyms that make you feel like you are at a fitness supermarket and staff don't know your name. Customer service is what separates them from the rest. Simplifying the joining process and step-by-step introduction for prospective members to a new way of life helps build long-lasting relationships. In the past, other gyms have taken these people’s money and forgotten about them. At this gym, the staff know everyone’s name and take time to create relationships.

With the lowest membership prices in Geelong at $9.50 per week over 24 months and shorter-term options of 6 and 12 months upfront, this gym offers a premium service at the best rate in town. 7-day free trials with a consultation and custom training programs encourage new members and ensure everyone’s first experience is worry-free.

Because this gym is privately owned it has the freedom to experiment with marketing helping them stand out from the crowd. Using social media tools such as YouTube, Facebook and Instagram to promote the gym with videos, educational and fun, has built excellent brand awareness. In the past, the gym has used radio, letter drops, as well as member mailouts. All this has led to strong word of mouth which has also generated an increasing flow of clientele.

The advantage of having a website that is easy to manage and equipped with an online booking system that offers three memberships, the Freedom, Easy, and Quick Trainer increases the likelihood of new members signing up. There is one group training experience on offer and Online Meal plans available which further boost sales and meets member needs.

Based on the current members, the gym has developed a good understanding of its target market. With the rise in health awareness and high obesity levels within Australia, the business looks to continue growing its current membership base.

If you are looking for a well-run and established gym that is offering an excellent return, then enquire now.

Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Business Profile and Market Review.

Asking Price: $230,000 + SAV

Finn Business Sales
Geelong and South West Victoria
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Broker: Laurie Farrell
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