Luxury Charter Catamaran And Thriving Turn-key Marine Tourism Business

Charter 1 operates premium sailing experiences and private charters between Fremantle and Rottnest Island from November through April. Operating under a valuable Rottnest Island Tourism Licence, the business delivers ticketed sunset sails, eco snorkel tours, corporate events and luxury private group charters.

The Vessel:
At the centre of the business is Capella — the iconic yellow catamaran and the only commercially operated sailing yacht currently servicing Fremantle and Rottnest Island. Her striking appearance, strong brand recognition and unique AMSA survey numbers allow up to 38 passengers for day operations and 10 overnight guests, making her one of the most versatile charter vessels in the region.

The business benefits from established booking systems via Rezdy, strong relationships with tourism agents and local operators, and a loyal repeat customer base.

Currently operated by a husband-and-wife team, Charter 1 offers an outstanding lifestyle business opportunity with operations focused across a six-month season, plus limited annual maintenance requirements. The business model also allows bookings and administration to be managed flexibly around school hours.

Why buy an established marine tourism business?
1. Established Online Presence
With more than 20 years of Google search history and SEO performance, Charter 1 enjoys a level of online authority and visibility that simply cannot be replicated overnight. The business consistently benefits from strong organic rankings, direct enquiries and a recognised brand presence in the Western Australian tourism market.
2. Proven Distribution Network
Established tourism agent and wholesale networks provide consistent booking volumes, with strong direct sales and future bookings already in the system.
3. Turn-Key Operation
This is not a start-up operation — it is a proven, professionally run tourism business with established systems, procedures, operational documentation and trusted industry relationships already in place. A comprehensive handover will allow the incoming owner to seamlessly continue operations.
4. Rare Rottnest Island Position
Marine tourism access to Rottnest Island is tightly controlled, with strict vetting and operational requirements within this highly protected A-Class Reserve. Charter 1 has developed strong working relationships with the Island’s management and tourism stakeholders over many years. With only a small number of marine tourism operators servicing the region, opportunities to acquire an established operator of this calibre are exceptionally rare.

Growth Potential
Operating from November to April, Charter 1 presents multiple growth opportunities. The current operation runs a limited schedule Monday to Thursday, leaving scope to expand into additional tours, private charters and extended seasonal operations.
With overnight survey capacity, Capella also offers potential for multi-day luxury expeditions throughout WA, including the North West.
Growth opportunities include expanded corporate partnerships, premium charter packages, licensed alcohol sales and onboard add-ons to increase revenue.