Premium Florist & Gifting Business - Bayside Melbourne

Direct customers, a registered brand and its own delivery fleet.

One of bayside Melbourne's most established florist and gifting brands, combining a strong high street shopfront with one of the larger direct online floristry operations in the south east. Every order is direct, with no relay networks in between, so every sale builds a customer base the business controls and can market to again.

Key Financial Highlights

*FY2026 revenue of $2.11M
*FY2026 gross profit of $1.05M (49.7% margin), with margin lifting to 53.2% since May 2026
*Maintainable adjusted net profit of $202,455 (owner operator)

Key Highlights

*41,000+ customer records owned outright, with 17,000+ opted in to email and SMS
*0% relay orders, with the majority of sales from returning customers
*Same day delivery across bayside, south east Melbourne and the Mornington Peninsula on its own three van fleet, transferring clear of finance
*Award-winning brand with a registered trademark and 3,200+ customer reviews
*Below market high street lease with options through to 2035
*Experienced, cross trained team of 12 to 14 with an operations manager in place
*Integrated Shopify, Lightspeed, Marsello, Zippykind and Xero platform
*Clear upside through an under used database and room to grow the online, corporate and events channels

The business suits an owner operator, a first time acquirer stepping out of corporate life, or a strategic buyer looking for a platform to build on. The sale is walk in walk out plus stock, with vendor support through handover.

This is a confidential sale. The Information Memorandum and data room are available to qualified parties following execution of a confidentiality agreement.

Farzin Hesari | Corporate Business Broker
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Nadia Polzella | Business Sales Specialist
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Ref: NSW12369
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