Brisbane Region QLD Region, Queensland
$699,000
Key Features
AI generated. Contact seller to confirm.
- Established brand with trusted reputation in a specialised technical market
- National ecommerce operation serving marine, caravan, RV and off-grid markets
- Balanced retail ecommerce and wholesale revenue channels
- Longstanding supplier relationships and specialist product knowledge
- Valuable digital assets and category-specific domain names
- Training, supplier introductions and structured handover included
- Turnover: $1,210,943 revenue (FY2026, cash basis)
- Net Profit: $272,246 adjusted owner earnings (FY2026, cash basis)
- Stock Value: Stock at value; specific value not disclosed
- Established: More than 14 years trading
Business Details
Business Category General Retail Marine Websites and Online Businesses Wholesale
Overview:
An established, profitable national refrigeration business for the marine, caravan, RV and off-grid markets. More than 14 years trading, $1.21m revenue, and a scalable, product-led model spread across retail ecommerce and wholesale. Relocatable, or an ideal bolt-on for an existing operator.
An established brand, not just an online store:
This is a recognised name in a specialised technical market, the place customers return to when they need the right product and expert help sourcing specialist or hard-to-find parts. That reputation, and the trust behind it, is the asset a new competitor can't simply buy or build. The range spans refrigeration systems, fridge-freezers, icemakers, conversion kits and genuine replacement parts.
Two channels, diversified revenue:
Revenue is broadly balanced between an Australia-wide retail ecommerce operation and a substantial trade and wholesale market. Customers range from individual boat, caravan and RV owners to industry buyers, so the business isn't reliant on any single customer group or channel.
Product-led and scalable:
Labour represented less than 3% of FY2026 trading income, earnings come from scalable product and parts sales, not one person's billable hours. Online orders run 24/7; customer service, fulfilment and operations currently run Monday to Thursday, with contractor support and no dependence on a large payroll.
Financial snapshot (FY2026, cash basis)
Revenue: $1,210,943
Gross profit: $335,449 (27.7%)
Adjusted owner earnings: $272,246
Asking: $699,000 plus stock at value (approx. 2.6x adjusted owner earnings)
A detailed adjustment schedule and supporting financials are available to qualified buyers during due diligence.
What's included
- An established brand and trusted market reputation
- A mature national ecommerce operation
- Established retail and wholesale customers
- Longstanding supplier relationships
- Specialist product and parts knowledge
- Valuable digital assets and category-specific domain names
Growth potential:
The platform, customers and suppliers are already in place, so a buyer can direct investment straight into growth: reactivate paid advertising, strengthen SEO and technical content, add products and marketplaces, and build structured trade accounts with boat builders, caravan manufacturers, marine and RV dealers, service agents and installers.
Who it suits:
A bolt-on for an existing marine, RV, refrigeration, electrical or automotive operator wanting immediate national reach, or an experienced ecommerce operator after a proven position in a hard-to-enter market. No trade qualification is required to run the sales and online operation; specialist product knowledge is transferred at handover. Any regulated installation or repair work must be completed by appropriately qualified personnel.
Reason for sale:
After more than 14 years, the owner is retiring to travel, a planned lifestyle decision, not a reflection of performance. Training, supplier introductions and a structured handover are included.
Confidential sale:
The business name, precise location, supplier details and comprehensive financials will be released to qualified buyers on completion of a confidentiality agreement.
What's Nearby
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This business is somewhat unique and has no similar competition in this region, category or price bracket.