**ESTABLISHED VR ENTERTAINMENT & MOTORSPORT BUSINESS – PERTH**
An opportunity to acquire a unique and established entertainment business, featuring six premium full-motion racing simulators, free-roam virtual reality and VR escape rooms.
VRACE Entertainment is an established entertainment venue located in Osborne Park, Perth, offering a combination of immersive racing and virtual reality experiences.
The business caters to a diverse customer base, including families, friends, birthday parties, corporate groups, bucks and hens celebrations, and gaming and motorsport enthusiasts.
With an established brand, customer base, premium equipment and operational systems already in place, this is an opportunity for a new owner to take over an operating business and build on its existing foundations.
**THE BUSINESS**
VRACE operates from approximately 300m² of dedicated entertainment space, offering several complementary entertainment experiences and revenue streams.
*Racing Simulators*
* Six Motum MP6 premium full-motion racing simulators.
* Two additional stationary racing simulators.
* Multiplayer racing experiences and competitive events.
*Free-Roam Virtual Reality*
* Six-player free-roam VR system.
* Six dedicated gaming PCs.
* Six HTC Vive headsets.
* Six Striker VR guns.
*Additional Entertainment*
* VR escape room experiences.
* Projector screen.
* Table tennis and air hockey.
* Customer entertainment and waiting areas.
**WHAT'S INCLUDED**
The sale is structured as an asset sale and includes the business's established operating assets and infrastructure, including:
* Racing simulators and associated equipment.
* Free-roam VR equipment and computers.
* VR escape room equipment and experiences.
* Website, domain, branding and business identity.
* Social media accounts and marketing assets.
* Online booking platform.
* Venue furniture, fixtures and equipment.
* Existing customer database, subject to applicable privacy and marketing consent requirements.
* Operational systems and procedures.
**ESTABLISHED BRAND & CUSTOMER BASE**
VRACE has developed an established presence in Perth's entertainment market.
* 4.8-star Google rating.
* More than 4,500 customer contacts.
* Approximately 5,000 social media followers.
* Established website and online booking systems.
* Existing corporate, birthday and group booking markets.
* Featured on Channel 9's Destination WA.
The business has an existing digital presence and customer base, providing a foundation for continued marketing and customer acquisition.
**FINANCIAL & OPERATING OVERVIEW**
The business has demonstrated an established trading history, with the following recent financial performance:
* Revenue of approximately $283,000 over the recent 12 months.
* Net profit of approximately $87,000 over the same period.
* Established staff and operating procedures.
* Online booking and payment infrastructure.
Financial information and supporting documentation can be made available to genuine prospective purchasers following an initial enquiry and appropriate confidentiality arrangements.
**GROWTH OPPORTUNITIES**
There are several opportunities for a new owner to develop the business further:
* Increase marketing and local brand awareness.
* Expand corporate events and team-building packages.
* Grow birthday parties and group bookings.
* Introduce memberships, competitions and regular racing events.
* Develop partnerships with schools, sporting clubs and other entertainment operators.
* Expand operating hours and improve utilisation of existing equipment.
* Cross-promote with complementary businesses, including karting venues and hospitality operators.
The combination of racing simulators, free-roam VR and escape rooms provides multiple entertainment offerings under one roof.
An existing entertainment, hospitality, gaming or motorsport operator may also be able to realise additional efficiencies through shared staffing, marketing and facilities.
**STAFF & OPERATIONS**
The business has established systems and a small team of casual employees who manage day-to-day venue operations, customer service and entertainment activities.
The owner primarily oversees administration, rostering, payroll and general business management.
This provides a new owner with an established operating foundation rather than having to create a business from scratch.
**LOCATION**
Located in Osborne Park, just minutes from Perth CBD, in an established commercial precinct with convenient access and parking.
The premises provide approximately 300m² of dedicated entertainment space.
**REASON FOR SALE**
The owner has significant commitments with another business and family, making it difficult to dedicate the time and attention required to continue developing VRACE.
The business presents an opportunity for a new owner to take over an established operation and pursue its future potential.
**ENQUIRIES**
Genuine enquiries are welcome.
Further information, photographs and video are available at:
XXXXXXXXXX
Prospective purchasers are encouraged to make contact to discuss the opportunity and arrange a confidential inspection.