Unique Niche Market And Online-only, Direct Supplier Of Toy Products Nationally #353

Established 12 Years by this Current Owner, this is a Unique Niche Market and Online-Only, Direct Supplier of Toy Products Nationally, Plus Exporter. Its Range is Large, Even Rivelling the Large Department Stores! This Business Offers a Diversity of 8 Different Sales and Income. The Majority of Income Being Generated by Highly Ranked and Own Brand Webstores (Dual Package). Offers Products that Most Others Can’t! 100% of All Income is Receipted Upfront from Clients, Providing a Wonderful Cashflow. There Being an Unending Demand for these World Renowned and In Constant Demand, Licensed and Other Popular Toys!

• Being such a long-established (more than the last decade) 100% online, national toy product supply business means that this business is well ranked online - organically. It offers any new owner a dual-branded investment, as it supplies its large range of well-known and recognised licensed brand and other popular brand toy products into many of the nation’s niche client markets. These have proven ultra lucrative, due to being a provider of world famous and highly sought after brands such as the Wiggles, Mattel, Barbie, Marvel and Disney, plus many more etc.

• This warehouse-based premise can be readily relocated anywhere in the nation or absorbed into an existing organisation! This owner shares time between the warehouse and the home-based office, with this national online distribution business being supported by staff and its products also exported around the world.

• This business has ‘technological prowess’, transferring with a fully integrated and highly functional stock barcoding system. This manages and enables tens of thousands of client product orders to be fulfilled, relatively easily, including providing a seamless re-stocking solution.

• This has also equated to requiring minimal staff, with its internal labour requirements remaining low, due to the ultimate time and effort efficiencies being achieved. Using the latest software management systems and platforms (multiple of), and they being fully integrated has provided an optimal support of both this flexible hour owner and business.

• This is a time-saving and modern online business. It has not only stood the test of time online, it’s sales have continued to go from strength to strength. Posting high sales volumes and its minimal labour requirements, which results in a high net income yield. This single owner supports the operation 5 days, so orders can be dispatched to anywhere within Australia or abroad, the same or next day (on average).

• It is not usual for an online toy business to be supplied and have constant access to the latest movie related toys or the most in demand, internationally renowned licensed toy brands. Of course, these remain sought after by clients throughout the national and international markets.

• It may be surprising to know that adults (not parents) also seek out toys as collectors. This being a highly lucrative and massive client segment in which to continue supplying. They have the enthusiasm, zest and money to purchase their favourite toys to add to their own personal collection/s.

• In addition to this profitable adult clientele, there are the parents, friends, and family members purchasing toys for their children or people they know in Australia (for their use or gifting pleasure). Overseas clients also continually purchase toys to be sent to those they know in Australia, or for their own personal pleasure, plus gifting to their family and friends etc.

• This business achieves wonderful supplier buy prices; due to the volumes of products it purchases so regularly!

• This would be one of Australia’s ‘go to’ for toys and all the sets, figurines, plus collectibles, across a diverse category of toys. These include plush, make believe, toy cars, action figurines, movie branded products and much, much more.

• There is ample more importation, exportation, national distribution and product supply, direct to clients that could be enthusiastically encouraged and generated by a new owner (no matter their prior industry experience – as all will be trained). This business does so little in the way of social media promotion, plus, sends its e-campaigns irregularly to its large 63K database. As, the inbound client orders continue to enter the system anyway, without these additional marketing and advertising efforts being made.

• This owner is now transferring this business for family reasons. This is a simple yet dynamic business, having the toys that clients want to purchase, provided at value-for-money prices. Mixing it with the best of them operating online in our nation, oh, but wait a minute, this dual-brand, online based business is already one of the best towns within the national toy market!

• Toys will always be purchased by parents (mainly), grandparents, friends, family and colleagues, as a gift for their children's own use or to collect, enjoy or even display. There is a great deal of satisfaction when a parent, child or collector can purchase the entire set of a particular toy range i.e. Own all the marvel action figures, the Wiggle colours etc.

• This is also a ‘feel good’ business and industry to become involved with. There being ample option to expand upon the plush toys as example and importation of generic toys. Plush range expansion could include weighted plush animals for the elderly/disabled or mentally impaired (growing market of companion plush, being sought out by clients, medical and corporate businesses).

• For any new owner or strategically aligned toy-related business – located anywhere, this online only, national supplier of products (including export) supplies many client markets. It also provides a ready-made cashflow from day one, plus a wonderful share of the national online toy market. There is ample sales momentum pushing profits into the bank account.

• Owning multiple own branded web stores means that it generates 2/3rds of its annual income from own sites, being fully maintained and controlled internally. Not being at the mercy of 3rd party portal sales and order performance.

• It also includes a highly successful eBay store, plus, it lists its stock on Australia’s top toy and value-based sites. In addition to having its 63,000+ client database (approx.) to market to, if a new owner wanted to cultivate even more sales activity. Clients return to this business’s websites once it is discovered and remain purchasing again and again, for years.

• This is a wonderful way to make a great net income and to feel safe in a business. Having access to the latest movie toys (many related to the latest blockbuster movies released worldwide). Payments land in the bank account passively, being inbound order based.

• Devices and technology have seen to it that parents also seek out toys that offer their children an aesthetic and interactive approach to play.

• This large toy product range is offered to clients and ordered from the comfort and convenience of their own home or mobile device, receiving their package at their door within a short time from submitting their upfront payment.

• This investment will save anyone building an online web store and building it to maturity. It has taken more than a decade (multiple websites and sales channels in this business’s case) to achieve these sales volumes!

• Covering several niche and lucrative segments of the national toy market, there is the added bonus of a diversity of income being generated across a diversity of channels, reducing commercial risk and exposure. Income just streams in per day.

• No money worries when you own this paid upfront, online business. Clients constantly say that the department stores and other toy stores don’t offer the range that this ‘go to’ toy website/s offers them. They continue to purchase what their kids need and want to play with.

This transfer is only occurring due to a family circumstance that can’t be reversed. Therefore, being offered as a huge ‘value package’ – Being online only, including ample import and export opportunities as growth for the future. All being for just $465,400 + SAV ($280K - $300K - fast-moving stock)


Go online to: XXXXXXXXXX for more import/wholesale/distribution, home based, online businesses etc. for sale. Stay instantly updated with latest listings with our Facebook page [CLICK HERE] or LinkedIn [CLICK HERE]

Photos Used are for Indicative Purposes Only