Well Established Lingerie Store For Sale

A strategically located lingerie store with a niche focus on breast care products,capitalising on foot traffic and visibility.

Ithas garnered recognition for its outstanding customer service and maintains a substantial customer database.

Key Features include:
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Acknowledged with a Customer Service Award by the City Council
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Niche market
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Customer database of 13,000
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Consistent foot traffic and high visibility
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Convenient 15-minute and 1-hour parking options
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Achieved $1,000,000 in sales last year
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Includes $55,000.00 worth of assets and equipment



Brenda Tsiaousis and the team at LINK Hobart are thrilled to present a busy lingerie store in Southeast Tasmania to the market.

This established retail lingerie store has been operating since 2007. Initially serving nursing home residents, it expanded due to personalised service and value for money.

Specialising in breast care products and prostheses from leading brands, the store has built a solid reputation and won a Customer Service Award from the City Council.

The store offers a wide range of products, including bras, underwear, pyjamas, sleepwear, swimwear, breast care products, chemo hats, scarves and wash bags. Bras and non-underwire bras make up 70-80% of sales.

The primary target market is women aged 16 to 90, but caters mainly to women in their mid-30s to 60s. The store works with three key suppliers and offers 30 or 60-day payment terms with a discount for early payment.

The business uses the Soulmate platform and Shopify for online sales and handles B2B orders through email and phone. Marketing efforts include Facebook, Instagram, word-of-mouth and email marketing. The store benefits from good foot traffic and parking and has significant online growth potential.

The internal structure includes one full-time owner-operator, a part-time owner handling social media, one full-time second-in-command (2IC), three part-time employees and one casual employee for busy seasons. The business has shown consistent growth, with sales increasing year upon year.



Comprehensive training will be provided to the new purchaser. This opportunity is ideal for family ownership, an owner-operator, VISA buyers or a mother-daughter team.



Listing ID: TA00296

Broker: Brenda Tsiaousis

Phone: XXXXXXXXXX

Email: XXXXXXXXXX


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