4,315 Businesses For Sale in Victoria

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Featured Business Listings in Victoria


Market Overview

As of December 2025, the average advertised asking price to buy a business in Victoria is $579,613, setting a clear benchmark for buyers assessing opportunities across the state. While prices vary by industry, location, and business size, this figure provides a reliable reference point for current market entry levels.

Average asking price: $579,613
Number of listings: 4,277

There are currently 4,277 businesses listed for sale on Bsale across Victoria, with a combined advertised value of approximately $2.48 billion. Victoria is Australia’s second-largest business-for-sale market by volume, offering one of the widest selections of businesses nationally.

According to Bsale’s Q3 2025 Market Report, Victoria recorded steady and balanced performance. Listings increased 4.9% for the quarter, while the average asking price rose 0.7% for the quarter and 3.8% year-to-date. This consistency reflects a stable market, though there is consensus among business brokers that further Government support is needed to improve confidence and lift valuations.

Victoria’s average asking price sits well below the national average of approximately $660,000, making it one of the more accessible large-scale markets for buyers. Opportunities span hospitality, retail, trades, professional services, logistics, health, beauty, e-commerce, and franchising, supported by high listing volume, industry diversity, and long-term growth potential.

Bsale Market Insights
Australia Business Sales Market Report – Bsale Q3 2025
 

What's Selling in Victoria

Victoria continues to attract strong buyer enquiry across a wide mix of industries, with one of the largest selections of entry-level businesses in Australia. Melbourne’s dense population, strong consumer demand and diverse economy create steady activity across hospitality and cafes, retail and specialty stores, beauty and wellness, trades and construction, transport and logistics, franchises, professional services and online/e-commerce businesses.

Victoria’s market is known for its affordability, offering more lower-priced and owner-operator businesses than many other states. This makes it especially appealing for first-time buyers, family-run ventures and buyers looking to enter an industry with a modest investment. Demand is strongest for lifestyle-focused businesses, established service-based operations and long-standing businesses with stable cashflow and reliable customer demand.
 

Where Buyers Are Looking

Melbourne remains the strongest hub for buyer enquiry, particularly across hospitality, professional services, retail, beauty, and franchise operations. Surrounding lifestyle precincts in the Inner North and Inner South also continue to attract strong demand for food, wellness and boutique businesses.

Regional Victoria is gaining momentum, with areas such as Gippsland, Shepparton and the Hume region, Bendigo and the Loddon Mallee, Ballarat and the Grampians, and Geelong and the Barwon South West all seeing increased interest. These regions consistently record some of Victoria’s higher average asking prices, driven by strong local economies, steady population growth, and demand for established service-based and essential businesses.

The Mornington Peninsula continues to attract lifestyle buyers seeking coastal locations and community-focused businesses, especially in hospitality, tourism and retail. Across both metro and regional VIC, affordability, lifestyle appeal continue to shape where buyers are searching for businesses.
 

How to Buy or Sell a Business

Since 2000, Bsale has helped Australians buy and sell businesses across every major city and regional centre. If you’re looking to buy, start with our Buying a Business Guide to understand due diligence, valuations and finance. If you’re ready to sell, explore our Guide to Selling a Business, connect with a licensed business broker for a professional valuation, or advertise your business directly on Bsale to reach qualified buyers across Australia.

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> Sell a Business
 

Articles to Help you Buy a Business in VIC

> 10 Businesses You Need To Check Out in Victoria

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Frequently Asked Questions

Finding the right business starts with understanding your goals, budget and experience. Consider what industries interest you, how hands-on you want to be, and what level of income or growth you’re aiming for. It’s also important to look beyond the asking price and review profitability, operating costs, location, and long-term sustainability.

On Bsale, you can search businesses by industry, location, price range and business type, making it easier to compare opportunities side by side. Each listing provides key details from the seller or broker, and you can enquire directly to ask questions or request further information. We also have a helpful checklist in our buying a business guide. 

Bsale also offers market insights, regional overviews, and expert content through the Bsale eMagazine, helping buyers understand trends, pricing and what to look for before making a decision. Many buyers also work with licensed business brokers and advisors to carry out due diligence and ensure the business is the right fit before proceeding.

Guide to Buying a Business in Australia 
7 Signs You’ve Found the Right Business to Buy

How much you need to buy a business depends on the size, industry and location. As of December 2025, the average advertised price of a business in Australia is around $660,000, but prices vary widely. On Bsale, listings range from small start-ups under $50,000 to multi-million-dollar established businesses, so there are options across most budgets.

Capital City

State

Sydney: $523,508 NSW: $608,077
Melbourne: $556,098 VIC: $581,006
Brisbane: $723,604 QLD: $756,048
Perth: $644,907 WA: $689,405
Adelaide: $683,324 SA: $672,856
Hobart: $716,241 TAS: $605,629
Canberra: $493,250 ACT: $504,325
Darwin: $522,325 NT: $567,648

When assessing affordability, profit matters more than price. Most small businesses are valued using a multiple of annual net profit (EBIT or EBITDA). Cafes and hospitality businesses often sell for around 1.5–2.5x profit, while established trade and professional service businesses typically fall closer to 3–5x. For example, a business netting $150,000 per year priced at a 2.5x multiple would have an asking price of about $375,000.

It’s also important to check what’s included in the sale. The price may cover goodwill, equipment, fit-out, customer databases, intellectual property or software. Some listings are sold +SAV (stock at value), meaning inventory is added separately.

Beyond the purchase price, buyers should allow for working capital, lease bonds, legal and accounting fees, and any upgrades or staffing changes after settlement. These costs sit outside the asking price and should be factored into your budget.

A practical starting point is to set a clear budget, browse businesses in your price range on Bsale, and compare profit levels, multiples and inclusions to understand what you can comfortably afford.

EBITDA, EBITA, and EBIT: What These Mean and Why Accountants Use Them

Due diligence is one of the most important steps when buying a business.

When you view a business for sale on Bsale, you’ll notice that not all information is public, this protects the business and its staff. To access the financials and other confidential documents, you’ll need to contact the seller or business broker.

During the buying process, you’ll need to conduct due diligence to make sure you understand every part of the business and that you’re paying a fair price. This usually involves reviewing the financials (P&L, tax returns, BAS), the lease, staff and supplier agreements, equipment, stock, and any debts or liabilities. It’s also essential to understand why the owner is selling and how the business operates day-to-day.

Because due diligence can be complex, it’s important to get advice from an accountant, solicitor or adviser who specialises in business sales. They’ll help verify the information, identify risks and make sure everything checks out before you move forward.

You want to uncover any issues during negotiation and due diligence, not after settlement. Getting it right early helps you avoid costly mistakes.

What is Due Diligence in a Business Sale?

Most small business purchases take 6–14 weeks from enquiry to settlement, and enquiring through Bsale helps streamline the early stages by giving you direct access to the seller or broker. The initial phase of making contact, signing an NDA and reviewing first-round financials typically takes 1–3 weeks.

If you decide to proceed, due diligence usually takes another 2–4 weeks while your accountant and solicitor review the financials, lease, contracts, staff obligations and any potential risks.

Contract negotiation and finance approval often require a further 2–4 weeks, especially when landlords, lenders, franchisors or licensing approvals are involved. Simple, low-risk businesses can settle in under two months, while businesses requiring liquor licences, childcare approvals, medical compliance or government contracts may take 3–4 months or more.

The best way to keep things moving is to respond quickly, organise your finance early and work closely with your solicitor, accountant, finance broker and the seller throughout the process.

Buying a business is far easier with the right support. Most buyers work with an accountant and solicitor to review the financials, lease and contracts as part of due diligence, while a licensed business broker can help explain pricing, negotiate with the seller and guide the process to settlement.

A finance broker is also valuable early on, helping you understand your borrowing capacity and avoid delays that can cause deals to fall over. Alongside professional advice, doing your own research by comparing listings, prices and industries is essential. Platforms like Bsale make this easier by bringing thousands of businesses and market insights into one place.

The goal is simple: build a small team that helps you understand risks, identify value and make a confident, informed decision.

The 5 Experts Every Business Buyer Needs on Their Team 
Your Guide to Buying a Business in Australia

Yes. Bsale has a buyer alerts system that emails you new businesses for sale every morning at 6am. Once you’re registered, you’ll be notified whenever a new business is listed that matches your criteria, so you can stay ahead of other buyers and not miss opportunities.

You can also subscribe to our newsletter, sent every Tuesday and Friday, with the latest listings, market updates, and articles for buyers and sellers.

> Register for Buyer Alerts
> Receive Weekly Newsletter

You can sell a business either privately or with the support of a licensed business broker, it really comes down to how hands-on you want to be. Many owners choose to manage the process themselves through Bsale, creating their listing, speaking with buyers, and handling negotiations. Others prefer working with a broker who can assist with pricing, marketing, enquiries, and negotiations.

Generally, the process involves; preparing the business for sale, organising your financials, setting a realistic price, marketing the sale, managing enquiries, contract exchange through to settlement. We’ve put together resources to help you understand the process and decide what’s right for you.

> Sell a Business
Guide to Selling a Business
Read Testimonials

Victoria is one of Australia’s strongest and most balanced economies, making it an attractive place for business buyers. With over 6.8 million residents, the state provides a large and diverse customer base, driven by both metropolitan Melbourne and fast-growing regional centres such as Geelong, Ballarat, Bendigo and Shepparton.

The state has a highly diversified economy, with major activity across hospitality, retail, construction, transport, trades, health, technology, education and professional services. This spread of industries helps reduce risk for buyers, as the state is not dependent on one sector to drive growth.

Victoria has also experienced consistent population growth over the past decade, supporting demand for essential services, lifestyle businesses, and local operators. Strong regional migration continues to boost trading conditions outside the capital city, creating opportunities for buyers looking beyond Melbourne.

Infrastructure investment, a skilled workforce, well-connected transport networks and a steady flow of domestic and international visitors further strengthen the state’s commercial environment. With its large population, diverse industries and stable economic foundations, Victoria offers strong conditions for anyone looking to buy and grow a business.

> Snapshot of Victoria - ABS
> Regions of Victoria
> Your Guide to Buying a Business in Australia - Bsale

Buyer demand in Victoria is strong across a wide range of industries, driven by the state’s large population, diverse economy and a mix of metropolitan and regional growth hubs. Hospitality remains one of the most active sectors, with cafes, restaurants, bakeries and specialty food operators attracting steady interest in Melbourne and regional centres. Retail, beauty, wellness, health and fitness businesses also perform well, particularly in high-traffic suburbs and lifestyle-driven regional towns.

Victoria’s ongoing construction activity and population growth are fuelling demand for trades and service-based businesses, including building, maintenance, electrical, plumbing, cleaning, and home services. Professional services, childcare, health clinics and allied health practices continue to attract buyers due to predictable, year-round demand.

The state’s strong creative, tech and education sectors also support growing interest in online, e-commerce and digital businesses, especially those offering flexibility and scalability. Regional areas such as Geelong, Bendigo, Ballarat and the Surf Coast are seeing increased buyer activity, with many seeking lifestyle-friendly businesses supported by expanding local economies.

Overall, buyers in Victoria gravitate toward established businesses with reliable cashflow, strong local customer bases and industries supported by long-term population and infrastructure growth.

Victoria offers a strong mix of metropolitan, regional and lifestyle-focused locations that are well suited to small business ownership. Melbourne remains the state’s economic centre, with high demand across hospitality, retail, professional services, health, beauty and trades. Inner-city suburbs such as Fitzroy, Carlton, Richmond, South Yarra and St Kilda attract steady foot traffic and strong local spending, making them ideal for customer-facing businesses.

Beyond Melbourne, several regional hubs are emerging as powerful small-business locations thanks to population growth, infrastructure investment and more affordable operating costs. Geelong is one of Australia’s fastest-growing regional cities, offering a thriving hospitality, retail and services sector. Ballarat and Bendigo both have expanding populations and strong local economies supported by education, healthcare, trades and tourism, making them attractive for owners seeking stability and lower entry costs.

Further north, Shepparton, Wangaratta and Wodonga offer opportunities in logistics, agriculture-linked services, retail and trades. On the coast, areas such as Torquay, Ocean Grove, Mornington Peninsula and Phillip Island attract lifestyle buyers interested in tourism, accommodation, hospitality and boutique retail.

Across Victoria, buyers tend to focus on areas with:

• Strong population growth
• Steady tourism or foot traffic
• Affordable rents and operating costs
• Expanding local industries and employment

These factors help create reliable customer bases and stable long-term trading conditions, making Victoria one of Australia’s most opportunity-rich states for small business owners.

The Victorian Government offers a comprehensive range of grants, advisory services and business programs to support people looking to buy, operate or grow a business. Whether you're exploring finance options, improving digital capability, seeking mentoring or navigating regulatory requirements, these programs can make the transition into business ownership smoother and more informed.

Victoria also provides dedicated guidance for people buying an existing business, including licensing, legal steps, leasing considerations and compliance obligations. For ongoing support, business owners can access dispute resolution, commercial leasing help and general advisory services through the Victorian Small Business Commission.

Here are useful government links for business owners in Victoria:

> Business grants and programs – Business Victoria
> Buy an existing business – Victoria Government

Immigration and Visa Pathways: Victoria also participates in Australia’s business and investment visa programs, offering Victorian nomination for eligible applicants looking to operate or invest in a business within the state.

> Business and Investment Visas