X2 Successful Local Area Magazines. Excellent Roi, Additional Growth Capacity

Successful dual local ‘monthly magazine’ publications with excellent support and loyalty from communities serviced. Financials have returned to pre-COVID19 levels and likely set to increase further.

These magazines have been providing two North Brisbane locations with a comprehensive; what’s on guide, great local stories, news and events for many years. Content is split circa 50/50 between feature articles and adverts. This has proven popular with local businesses with a large number having supported the magazines since inception. There is little competition in this space and each publication has further room for growth.

Local businesses face a real dilemma when it comes to promoting their business; mass advertising has become more expensive, more fragmented, less predictable and less laser guided when it comes to reaching the target audience.

This business model has successfully claimed a real gap in the market by offering local businesses a targeted audience, constantly communicated to, at a price that all businesses can afford.

The operational platform of this business means the owner has an excellent work/life balance. The business does not rely solely on the owner as it has 2 employees as well as long term relationships with specialist contracted professionals (international and local contractors). All per-work scoping, work allocation, printing, through to distribution is controlled by these external contractors.


History

• Home based
• Owner currently contributes 20-30 hours per week only
• Preferred advertisement medium for local businesses
• Current monthly revenue at/better that pre-COVID19 levels
• Estimated readership in excess of 44,000 per month
• 2 x p/t salesperson and multiple ‘freelancers’
• Print run of 11,000 per publication, stocked in over 750 outlets
• Long standing and loyal advertisers
• Both publications have additional capacity and scope to increase the number pages per issue

Property Code: 15