Navigating the New Normal: Small Businesses in 2060s Australia According to the Intergenerational Report

by Vanessa Lovie 13th of September, 2023
Navigating the New Normal: Small Businesses in 2060s Australia According to the Intergenerational Report
Small Businesses in 2060s Australia According to the Intergenerational Report

The Intergenerational Report paints a vivid picture of Australia in the 2060s, highlighting significant shifts in demographics, technology, climate change, and geopolitics. These transformative forces will inevitably reshape the economic landscape, with substantial implications for small businesses.

Key Demographics Data:

  • The population is projected to reach 40.5 million in 2062–63
  • The number of Australians aged 65 and over will more than double and the number aged 85 and over will more than triple. The number of centenarians is expected to increase six-fold.

We delve into how these changes outlined in the Intergenerational Report released August 2023 will impact small businesses and what strategies they can employ to thrive in this evolving environment.

Aging Population and the Care Economy

One of the foremost changes foreseen is Australia's aging population. As the number of seniors doubles, there will be an increased demand for care and support services. Small businesses in healthcare, aged care, and related sectors are poised for growth. Innovative solutions in eldercare, home healthcare services, and specialized products for seniors will be in high demand.

"Demand for care and support services is expected to rise over the next 40 years as the population ages, particularly the growing population of over 85-year-olds. Currently, people aged 65 or older currently account for around 40 per cent of total Australian health expenditure, despite being about 16 per cent of the population" Intergenerational Report released August 2023

Acquiring an existing business in aged care presents advantages such as established infrastructure, a client base, and a trained workforce. Working towards the future, you could look to build a business that is highly successful with the aging population. 

Digital Revolution and Data Technology

The widespread use of digital and data technology will be a cornerstone of the future economy. Small businesses that embrace automation, artificial intelligence, and data analytics will gain a competitive edge. E-commerce, personalized customer experiences, and tech-driven solutions will be essential for businesses to stay relevant and efficient.

AI is everywhere and its only 2023, in the next 35 -40 years the increase in AI-driven technology is going to be astronomical. The way people work will completely change. Being ahead of this curve and buying a computer-based business could set you up to be very successful. 

Intergenerational Report Climate Small Business


Climate Change and the Net Zero Transformation

The imperative of climate change will reshape industries and export sectors. Small businesses must pivot towards sustainable practices and products. Opportunities lie in renewable energy, green technologies, and eco-friendly consumer goods. Additionally, there will be a growing market for businesses specializing in climate adaptation and mitigation strategies.

Looking at current business opportunities in this sector and how you can service a wide client base both here in Australia and overseas could be your next step. Already we have paper straws, reusable coffee cups, biodegradable plates, solar energy. The development in this space will continue to evolve as socialists look to lessen the impact of climate change. 

Geopolitical Risk and Fragmentation

Increased geopolitical risks and fragmentation will require businesses to adapt to a more uncertain global landscape. Small businesses involved in international trade should diversify their markets and establish robust contingency plans. Localized production and supply chain resilience will be critical in navigating potential disruptions.

Challenges and Opportunities


While the 2060s present a host of challenges, they also offer unique opportunities for small businesses. Here are some strategies to thrive in this new economic landscape:

  1. Innovation and Adaptability: Small businesses must be agile and adaptable to respond to changing consumer demands and technological advancements.
  2. Sustainable Practices: Embracing sustainable business models and products will not only address climate imperatives but also appeal to an environmentally conscious consumer base.
  3. Digital Integration: Investing in technology and data-driven solutions will be crucial for operational efficiency and meeting customer expectations in the digital age.
  4. Skills Development: As the workforce landscape changes, investing in upskilling and reskilling employees will be essential for maintaining a competitive edge.
  5. Collaboration and Networking: Building partnerships with other businesses, research institutions, and government agencies can open new avenues for growth and innovation.

The Intergenerational Report paints a compelling vision of Australia in the 2060s, offering both challenges and opportunities for small businesses. By embracing innovation, sustainability, and adaptability, small enterprises can position themselves to not only survive but thrive in this dynamic future.

As Treasurer Jim Chalmers aptly put it, the best leaders will focus on more than one horizon, and small businesses should do the same to secure their place in the evolving Australian economy.

Tags: news business owners government

About the author

Vanessa Lovie

CEO Bsale Australia

Vanessa is the current manager and CEO of Bsale Australia. Over the past 11 years as a business owner, she understands what it takes to grow a ...

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