In the midst of this crisis, the management of companies will be tested. How a company performs and the image that is left behind could have a huge impact on their success in the future, as our Prime Minister remarked early-on in the crisis outbreak on March 09, 2020;
"How you support your customers, suppliers and employees during the next six months will say more about your company, your corporate values and the integrity of your brand than anything else you could possibly do otherwise." Scott Morrison.
As Australians are adjusting to this new way of life, and finding new ways to entertain themselves. We thought we would take a look at what large companies are doing and how they are lending a hand to people in need and to offer support during this outbreak. Whilst we could find many examples in the USA we struggled to find cases in Australia. I imagine, coming off the back of the worst bushfires we have seen in decades, droughts, and now uncertain times ahead. The large companies are being more cautious in their decisions.
1. Virgin Australia
They took to the sky's, well they took the toilet rolls from their planes. Collecting and donating all unused toilet rolls with Kleenex matching the quantities.
2020, you’ve fooled all of us, so this #AprilFoolsDay we’re turning our prank into a reality. We’re collecting all the unused ???? from our grounded ?? to donate to those in need. For every roll collected, @Kleenex will match the donation, so we’ve got your back(side)???? pic.twitter.com/Bx01MexOji
— Virgin Australia (@VirginAustralia) March 31, 2020
2. McDonalds Australia
Providing Free Coffee for Healthcare workers. Available from 23/03/2020 - 17/05/2020. Available when in uniform, or simply show a healthcare ID. One per transaction.
Some of the most important people at this time are the people who look after us and our loved ones. To say thanks, we’re shouting any healthcare workers a free small McCafé hot drink or medium soft drink. pic.twitter.com/HwSc6RvuqU
— McDonald's Australia (@maccas) March 22, 2020
3. Apple USA
Donated 10 million Face masks in the USA and Europe for frontline workers. “These people deserve our debt of gratitude for all of the work that they’re doing on the front lines,” Tim Cook, CEO.
Proud to share we’ve been able to source 10M masks for the US and millions more for the hardest hit regions in Europe. Our ops teams are helping to find and purchase masks from our supply chain in coordination with governments around the world. pic.twitter.com/uTsA6eA5ks
— Tim Cook (@tim_cook) March 25, 2020
4. Gucci USA
Started the #guccicommunity to encourage fashion brands and their customers to donate to the crisis.
We Are All in This Together. Gucci stands with its global community to fight the #Covid19 pandemic by making two separate donations to crowdfunding campaigns. Join with us and donate now: https://t.co/EHlq4WXtFN . pic.twitter.com/23XSvWPnbO
— gucci (@gucci) March 26, 2020
5. KFC USA
1 Million pieces of Chicken! Whilst we could only find a USA initiative, hopefully this flows to their stores in other countries, especially the developing nations.
Our KFC family is committed to helping those in need, which is why we’re providing one million pieces of fried chicken to our restaurants to support select local communities across America, visit https://t.co/bkFaGaZqzF. pic.twitter.com/qO47MQkt4w
— KFC (@kfc) March 31, 2020
Whether your company is big or small the reputation you leave now is important. How well you bounce back may be a reflection of your team, your clients and management. Whilst making donations may be difficult at this time. It's about helping fellow humans during a crisis. Supporting healthcare workers and those on the front lines is important. They are literally saving lives and protecting the rest of us, whilst we wait for the time to pass.
Vanessa is the CEO of Bsale Australia. She has been the managing director for the past 9 years. With extensive knowledge in online marketing and the business for sale industry. Vanessa is a huge supporter and advocate for small business in Australia.