Azkadenya Launches its Authentic Middle Eastern Restaurant Franchise in Australia

by DC Strategy 28th of March, 2023
Azkadenya Launches its Authentic Middle Eastern Restaurant Franchise in Australia
Azkadenya Launches its Authentic Middle Eastern Restaurant Franchise in Australia

Exploring the fast-casual dining encounter, Azkadenya brings to Australia an immersive Middle Eastern dining experience. The hospitality, cuisine and culture all lay at the heart of Azkadenya. 

Established in the Middle East, The vibrant brand embraces all facets of Mideastern dining, through a variety of signature dishes cooked and served in a retro atmosphere, that owes tribute to Middle Eastern 50s advertising. 

The successful brand operates under EAT Group, an innovative and forward-looking global restaurant group. Azkadenya launches its franchising model in Australia after initially opening its vibrant doors amidst a global pandemic, now bolstering 12 successful outlets in eight countries in the Middle East and North America.

DC Strategy, head of franchise sales James Young comments on the new partnership.

‘DC Strategy is excited to be working with this leading hospitality group which brings a new offer to the franchise space here in Australia. Successfully launching in Canada and driving virtual brand turnover within a unique Mideastern offer, we are seeing great franchise demand in Sydney and Melbourne’

Azkadenya, founded under Omar Tabbaa and Zaid Abu-Soud now look to expand its master plans throughout key territories in Australia. Azkadenya brings a wealth of knowledge and experience under EAT Group, with the hope of attracting high-calibre, like-minded franchise partners. 

Azkadenya founder Zaid sheds further insight on launching in Australia

‘We have conducted extensive research with our strategic partner DC Strategy and with our experience in entering new markets, we are committed to finding and supporting fantastic franchise partners. We are looking for experienced and motivated master franchise partners and are also speaking with individual franchisees in key markets across Australia. We can’t wait to bring our unique offer to the Australian masses!’

Omar is a seasoned Food entrepreneur with over two decades of experience in the Food space. He has a passion for building the fastest-growing food experiences while primarily obsessing over our customers. Omar's mission in life is to ensure that EAT's customers are at the foundation of what we do as we continue to bring the most exciting restaurant experiences, cloud kitchen brands, multi-brand franchise concepts, and a

community-focused food delivery application. Whilst Zaid is driven by an entrepreneurial spirit and approach to business that seeks out change. He embraces critical thinking and innovation and continuously looks to improve everything we offer at EAT through digital enhancement, data analysis, and ease-of-operation making sure we get our great-tasting food into the hands of as many happy customers around the world as quickly as possible.

Azkadenya boasts a multitude of benefits for potential franchisee partners:

  • International Network, Azkadenya is run under the support and experience of EAT Group, an international group that operates in over 14 cities and 3 continents.

  • Training support Through an initial training program in Azkadenya’s training facility.

  • Marketing support from online and offline marketing channels.

  • Low competition in the Middle Eastern franchise market throughout Australia.

  • Industry growth has endured and flourished throughout the global pandemic.

  • Multi-stream income options through the use of virtual businesses (ghost kitchens)


If you are interested in joining Azkadenya and immersing yourself in an authentic Middle Eastern experience, enquire now to find out more.

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DC Strategy

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We’re Australasia’s only end-to-end franchise consulting, legal, recruitment, branding, and marketing firm.


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