Victoria Accounts for One in Three Businesses Marked as Sold on Bsale

by Vanessa Lovie-Yousaf 2nd of October, 2026

Victoria Accounts for One in Three Businesses Marked as Sold on Bsale

Victoria was the most active state for businesses marked as sold on Bsale in the September 2026 quarter, accounting for one in three nationally. The number of Victorian businesses marked as sold rose about 35% on a year earlier, led by Melbourne.

Victoria is also one of the largest markets on Bsale, with about a quarter of all businesses for sale. The average asking price for businesses for sale in Victoria was $680,506, below the national average of $740,955, combining a deep pool of smaller Melbourne businesses with four regional markets where averages sit above $1 million.

These insights are based on advertised asking prices entered by brokers and sellers on Bsale. Asking prices are not verified by Bsale and are not final sale prices. They may be quoted walk-in walk-out (WIWO) or plus stock at value (SAV), and may include plant, equipment, vehicles or freehold property.

One in Three Businesses Marked as Sold

Victoria accounted for 33% of all businesses marked as sold on Bsale in the September 2026 quarter, well ahead of New South Wales (25%) and Queensland (19%), despite holding about a quarter of all businesses for sale.

Graph: Share of businesses marked as sold on Bsale by state, July–September 2026.

The number of Victorian businesses marked as sold rose about 35% on a year earlier, the strongest increase of any larger state, while the national total rose 3.5%. Western Australia was also up strongly, while New South Wales and Queensland recorded fewer.

Graph: Change in businesses marked as sold on Bsale by state, July–September 2026 vs a year earlier.

Melbourne drove the rise, with businesses marked as sold up about 60% on a year earlier. Its sold listings carried the lowest average asking price of the major capitals at $359,631, reflecting strong turnover among cafes, restaurants and smaller service businesses. Across Victoria, the average asking price of businesses marked as sold was $439,979, compared with $497,740 nationally.

Outside Melbourne, the Mornington Peninsula recorded one of the highest numbers of businesses marked as sold of any regional market in Australia, while fewer were marked as sold in Geelong and other regional centres than a year earlier.

These are the advertised asking prices displayed when listings were marked as sold, not confirmed sale prices. Not every completed sale is recorded as sold, as brokers often withdraw listings to maintain confidentiality, and automated broker feeds can mark several listings as sold at once, so sold trends are best read as an indicator of activity on Bsale.

Asking Prices are Accessible in Melbourne and Higher-Value in Regions

Victoria recorded an average asking price of $680,506 at 30 September 2026, about 8% below the national average and broadly in line with New South Wales ($673,143).

Melbourne accounts for about three in four businesses for sale in Victoria. Its average asking price of $610,978 was among the lowest of the capital cities, with Sydney ($614,572) and Melbourne together making up more than four in ten businesses for sale nationally.

That lower average reflects the mix of businesses in a market of Melbourne's size. The city includes a large number of cafes, restaurants, retail and service businesses alongside larger operations, which keeps the average down while giving buyers the widest choice of any market.

Because asking prices may include stock, equipment or freehold property, particularly in regional areas, buyers should always check what an asking price covers.

Regional Victoria's $1 Million Markets

Regional Victoria is one of the deepest pools of established, higher-value businesses on Bsale. Four regional markets averaged more than $1 million in the September 2026 quarter, each with more than 100 listings.

Graph: Average asking price of businesses for sale on Bsale across Victorian regions, September 2026.

Geelong & South West Victoria led at $1.16 million, followed by Bendigo & Goldfields ($1.06 million), Gippsland ($1.05 million) and Shepparton & Hume ($1.02 million). No other state has as many regional markets of that size averaging above $1 million.

These regions combine agriculture, manufacturing, transport, trades and health services with established local hospitality and retail, and their higher averages may partly reflect plant, equipment or freehold property included in the asking price.

At the more accessible end, the Mornington Peninsula ($525,735) and Ballarat & Grampians ($553,730) were among the lower-priced regional markets in the country, offering lifestyle appeal and lower entry points for owner-operators.

Buyer Demand Is Rising, With Room to Choose

Buyer enquiries for Victorian businesses rose about 35% on a year earlier and 15% on the June quarter, ahead of the national increase of 28%.

Victoria attracted about 14% of all buyer enquiries on Bsale, compared with about a quarter of businesses for sale. That means buyers face less competition per listing in Victoria than in any other larger state, while sellers are seeing more buyer interest than a year ago.

Enquiry was strongest around Melbourne and Geelong, with steady interest in suburbs including Eltham, Bentleigh East, Preston, Doncaster East and Berwick, and in regional centres such as Shepparton and Wodonga.

What This Means for Buyers and Sellers

For buyers, Victoria offers one of the widest choices of any market on Bsale, from accessible cafes and service businesses in Melbourne to established, higher-value businesses in Geelong, Bendigo, Gippsland and Shepparton. With fewer enquiries per listing than other large states, buyers have more room to compare opportunities, though competition is rising. Having finance arranged and advisers lined up for due diligence will help buyers act on the right business.

For sellers, more Victorian businesses are being marked as sold than a year ago, particularly in Melbourne. In a deep market, businesses that stand out with clear financials, an information memorandum and realistic pricing are best placed to attract serious buyers.

You can browse businesses for sale in Victoria and businesses for sale in Melbourne on Bsale, or read the full Australian Business Sales Insights – September Quarter 2026.

About this data: These insights are based on listing information entered by brokers and business owners on Bsale and reflect activity on Bsale only, not all business sales in Australia. Asking prices are not verified by Bsale and may include stock, plant and equipment or freehold property. Prices for businesses marked as sold are advertised asking prices, not final sale prices. This information is a general guide only and is not professional, legal, financial or investment advice.

Tags: melbourne victoria vic market insights