Why Now is the Perfect Time to Invest in a Beauty Salon in Australia

by Catherine Mangana 15th of October, 2024
Why Now is the Perfect Time to Invest in a Beauty Salon in Australia
Why Now is the Perfect Time to Invest in a Beauty Salon in Australia

The beauty services market is thriving in Australia which makes it little wonder it is such a popular industry for people considering buying a business. With increasing demand for personal care services, fueled by changing lifestyles, rising incomes, and a growing focus on wellness, buying a beauty salon in Australia might be the right move for you.
 

The Growth of the Beauty Industry in Australia

 

The Australian beauty salon industry has experienced consisitent growth over the past decade. With 27,00 businesses, employing 112,000 people with an annual revenue of $7 billion (IBISWorld), this industry could be a good investment going into the future. 

This growth is driven by a combination of factors such as the rise in beauty-conscious consumers and technological innovations in beauty treatments becoming more accesible by the everyday consumer. The sector is also flooded by demand for non-invasive cosmetic treatments like facials, skin rejuvenation, and eyebrow and lash tinting services.

Key growth areas are in urban centres, with Sydney, Melbourne, and Brisbane being major hubs. But regional areas such as Queensland's Sunshine Coast and Victoria’s Yarra Valley are also seeing increased demand for beauty services, which presents opportunities for entrepreneurs looking beyond the capital cities.

 

Industry Breakdown Across States

 

The distribution of beauty salons varies across Australia's states, with larger concentrations in more populous regions:

 

New South Wales (NSW)


NSW has the largest share of beauty salons in Australia, particularly in Sydney and surrounding suburbs. Salons in this region report strong demand for high-end services such as anti-aging treatments and skincare solutions.

Want to buy a Beauty Salon in NSW? Try this:

This established beauty salon in Coogee, operating since 2017, offers a range of services including brows, lashes, waxing, tanning, and nails, with a solid turnover of $600,000 per year and a weekly profit of $3,000, including the vendor's wage for two days per week. Priced at $199,000, the business features a large client database of over 2,700 clients, a positive cash flow, and is located in an affluent area, making it a prime opportunity for growth and expansion.

> Contact Seller

> Beauty Salons For Sale in NSW

 

Victoria (VIC)


Melbourne, as a trendsetting city, hosts a wealth of beauty salons, with growing niches in natural and organic beauty services. The state's beauty industry is competitive, offering potential for specialised or boutique salons.

Want to buy a Beauty Salon in Victoria? Try this:

This thriving skincare and laser clinic, located on a busy shopping strip, has been operating successfully for 25 years, generating $262,000 in annual revenue with a gross profit of $238,000. With a large client base of approximately 8,000 regulars and a spacious 120 sqm premises, it offers significant growth potential, particularly for an active owner-operator or through the introduction of additional services like remedial massage and cosmetic injectables.

> Contact Seller

> Beauty Salons for Sale in VIC

 

Queensland (QLD)


Queensland's beauty sector is experiencing significant growth, particularly in areas like the Gold Coast and Sunshine Coast, where health-conscious, active lifestyles boost demand for personal care and aesthetic treatments.

Want to buy a Beauty Salon in Queensland? Try this:

This luxury body sculpting clinic, located in a high-traffic Bayside shopping center, offers cutting-edge beauty technology and retail products in a newly fitted 47 sqm space. With a secure 7-year lease extending to 2031 and rent costs below 10% of sales, the clinic is primed for growth, providing a unique opportunity for a new owner to build upon an established, satisfied client base. Priced at $395,000 WIWO, it’s a prestigious and turn-key investment.

> Contact Seller

> Beauty Salons for Sale in QLD

 

Western Australia (WA)


Perth has a thriving beauty scene, with beauty salons benefitting from increased affluence in mining regions. The city's relatively low saturation compared to Sydney or Melbourne offers room for growth.

Want to buy a Beauty Salon in Western Australia? Try this:

This turnkey luxury medi spa and beauty clinic, located near Koombana Bay with views and minutes from Bunbury's CBD, offers a custom-built, high-end fit-out with three large treatment rooms, a retail area, consultation space, and two waiting areas for a premium client experience. With a low-cost lease and 17 years of options remaining, including the first right of refusal to purchase, it is fully equipped with top-tier equipment like Lynton Excelight and Dermalux LED, making it an ideal opportunity for rebranding or expanding into the beauty, medical, or spa market.

> Contact Seller

> Beauty Salons for Sale in WA

 

South Australia (SA)


Adelaide’s beauty salon market is smaller but growing, particularly with an influx of wellness-focused salons.

Want to buy a Beauty Salon in South Australia? Try this:

This turnkey hair salon in Southern Adelaide offers a prime location with high foot traffic and a loyal, established clientele. Featuring 9 workstations, 3 wash basins, a modern fit-out, and an additional treatment room that generates $350 per week, the salon provides excellent growth potential for expanding services. With affordable rent of $650 per week, ample parking, and a strong online presence, it’s a profitable, easy-to-manage opportunity ideal for a passionate hairdresser stepping into ownership.

> Contact Seller

> Beauty Salons for Sale in SA

 

 

Why Now is a Good Time to Buy a Beauty Salon

 

There are several reasons why now is an excellent time to buy a beauty salon in Australia:

  • Rising Demand: Consumers are prioritising self-care more than ever. The global wellness trend is influencing Australians, with individuals spending more on treatments and products that enhance physical appearance and promote well-being.
  • Resilience to Economic Shifts: Despite the challenges posed by economic slowdowns or shifts, beauty salons tend to remain resilient. Many consumers continue to prioritise personal grooming, even when tightening their budgets.
  • Low Entry Costs: The initial cost of buying an established beauty salon is averaged at around $225,000 according to Bsale Market Insights, making it a feasible investment for first-time buyers. The ability to acquire an established client base, staff, and brand helps reduce the risk of starting from scratch.
  • Opportunities for Innovation: New beauty technologies and trends, such as laser treatments and injectibles, are transforming the industry. Investing in a salon gives you the chance to integrate innovative services that cater to evolving customer preferences.
  • Scalability: Beauty salons often provide opportunities to expand into other services, including selling beauty products or offering workshops. This scalability makes owning a beauty salon not just a stand-alone business but a gateway to other revenue streams.

 

Who Should Consider Buying a Beauty Salon?

 

Owning a beauty salon can be suitable for a variety of buyers:

  • Experienced Beauty Professionals: Those with a background in beauty, hairdressing, or wellness will find owning a salon a natural extension of their skills. It allows them to combine their expertise with business ownership.
  • Entrepreneurs: Individuals looking for a profitable business with manageable operating costs may find beauty salons appealing. You don't need to be a beauty expert; many successful salon owners hire skilled staff to deliver services and run the business entirely under management.
  • Franchise Buyers: If you’re looking for a more structured entry into business ownership, investing in a beauty salon franchise provides the advantage of an established brand and a proven business model.

Tags: listicle buying small business 2024

About the author


Catherine Mangana

Customer Support

Catherine enjoys generating articles that highlight some of the opportunities that are now available for purchase on Bsale. She hails from a family of ...

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