Jonathon is a Licensed Real Estate and Business Agent and the Licensee in bona-fide control of Platinum Business Sales. With more than 25 years’ experience in real estate and business sales and an exceptional track record of results, Jonathon is recognised as one of Perth’s leading business brokers, having successfully sold in excess of 650 businesses throughout his career.
His extensive expertise spans a broad range of industries, including liquor stores, taverns, hotels, restaurants, cafes, fast food outlets, lottery outlets, post offices, supermarkets, convenience stores, petrol stations, and many other service and retail businesses.
Jonathon’s outstanding results, industry knowledge and commitment to his clients have earned recognition at the highest level of the Australian business broking industry.
At the recent National AIBB (Australian Institute of Business Brokers) Industry 2026 Conference & Awards, held at the Pullman Reef Hotel Casino in Cairns, Jonathon was honoured to receive the prestigious:
AIBB Deal Maker of the Year Award – Highest Number of Business Sales, 2026 FY
As well as being named a finalist for the AIBB National Business Broker of the Year 2026 FY
Receiving the Deal Maker of the Year Award for the third consecutive year is a significant achievement and further reinforces Jonathon’s position as one of Australia’s most successful business brokers. His recent recognition builds on an exceptional record of industry accolades, including:
- AIBB National Business Broker of the Year – 2025 FY
- AIBB Deal Maker of the Year – Highest Number of Business Sales – 2025 FY
- AIBB Sales Excellence Award – Highest Value of Total Business Sales – 2025 FY
- AIBB Deal of the Year Award – Highest Value for a Single Business Sale – 2025 FY
- AIBB Deal Maker of the Year – Highest Number of Business Sales – 2024 FY
These achievements reflect not only the volume of businesses Jonathon successfully transacts, but more importantly, his ability to consistently deliver outstanding results for his clients.
His exceptional sales, interpersonal and negotiating skills, combined with his deep understanding of business operations, financials and commercial leasing, enable him to strategically position businesses for sale and maximise their value.
Supported by an industry-specific database and an extensive network of thousands of past clients, business owners and qualified buyers throughout Western Australia, Jonathon has an unrivalled ability to connect the right buyer with the right business and achieve successful outcomes.
He services clients throughout the Perth metropolitan area and has successfully sold numerous businesses across regional Western Australia. Jonathon understands the significant time, effort and investment involved in building a successful business and is committed to maximising the value and outcome for every client he represents.
Guided by strong morals, integrity and professionalism, Jonathon prides himself on building lasting relationships based on trust, respect, empathy and understanding. His experience, proven results and unwavering commitment to his clients have established him as a trusted adviser to business owners throughout Western Australia.
Contact Jonathon today to discuss how Platinum Business Sales can help you achieve the best possible result from the sale of your business.
Feature Interviews in Bsale Magazine
November 2024
AIBB Deal Maker: How Jonathon Parker is Dominating Hospitality and Retail in WA
by Allan Johnson 25th of November, 2024
Winning the prestigious AIBB Deal Maker of the Year for 2024 was a pleasant surprise for Jonathon Parker, a creative business broker in Perth. “It was quite a surprise actually, and at my first AIBB Conference. But it was really good to actually attend the conference, and then it was a great honour to win that award.”
4 min read
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April 2026
“It’s been a Good Year” for Award-Winning WA Broker Jonathon Parker
by Allan Johnson 28th of April, 2026
When the results of the 2025 AIBB Awards were announced, Jonathon Parker didn’t expect to walk away with four trophies. But by the end of the night, he had been named National Business Broker of the Year, along with awards for Sales Excellence, Deal Maker of the Year, and Deal of the Year. For Jonathon, it capped off what he describes simply as “a good year”.
6 min read
Locations Serviced
Perth
Licensed to Operate in
Western Australia
