Laurie has over 30 years of experience in the energy and transport sectors, where he held senior leadership roles across financial management, sales, and integration. He has successfully led numerous acquisitions and business turnarounds, consistently improving profitability and performance.

Since transitioning from corporate life, Laurie has applied his expertise to supporting small and medium enterprises. His ability to combine strategic clarity with hands-on operational guidance helps business owners achieve measurable growth and sustainable outcomes.

As Director of Sales Performance and Strategy at Wood Associates, Laurie leads the firm’s performance management and business planning functions, ensuring that strategy is actionable and accountable.

Published Articles

A $2M Cleaning Business Sale, But Will the Clients Transfer?

A $2M Cleaning Business Sale, But Will the Clients Transfer?

Laurie Farrell24 October 2026

The sale of a commercial cleaning business for more than $2 million can look attractive on paper, but the headline price is only part of the story.  In a recent transaction, the key considerations for both buyers and their financiers were not simply turn... Read More ยป 2 min read

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