Kiddie Culture

• Products available in store or website
• Well established – Over 15 years of operation
• Fantastic location in the heart of Shepparton’s CBD
• Plenty of opportunity for growth

Kiddie Culture provides a wide range of clothing, toys and gifts for newborn babies up to children of eight years of age. Products are available in store and to purchase on the business’s ecommerce website.

This boutique business was first established in 2009 and was acquired by the current owners in 2017. For more than 15 years Kiddie Culture has serviced the Goulburn Valley, providing the current fashion trends and comfortable, practical clothing for babies and young children.

Kiddie Culture operates from a fantastic location in Fraser Street situated within the renovated and thriving Maude Street Mall precinct, in the heart of Shepparton’s central business district.

The business is owned by a husband-and-wife team, one of whom works part time in the business. Kiddie Culture also employs a part time sales assistant who works around 27 hours per week.

The business would benefit from a full-time owner operator with a renewed focus on the business. The current owner works just 13 hours per week and has chosen to transition away from stocking larger items such as nursery furniture, prams and booster seats. There is opportunity here to expand upon the products and brands on offer.

A stronger focus on social media across all platforms would also benefit the business.

The baby clothing market in Australia is expected to witness substantial growth during 2023-27. With an estimated compound annual growth rate of 7.86% between 2022 and 2027, the market is expected to reach significant levels of revenue. Additionally, the online retail clothing sector has witnessed significant growth in recent years, offering a convenient platform for parents to purchase baby clothing.

In 2021, the dominant age structure for persons in the City of Greater Shepparton was ages 10 to 14, which accounted for 6.8% of the total persons. The largest increase in persons between 2021 and 2026 is forecast to be in ages 0 to 4, which is expected to increase by 968 and account for 7.1% of the total persons. The largest 5-year age group in 2026 is 0 to 4 years, with a total of 5,189 persons.