Long's Bottle Shop (business Only)

• Ideally positioned in the heart of Footscray
• Operates from a compact, street front retail premises
• Strong street presence, excellent visibility & easy pedestrian access
• Freehold also available for sale
• Several promising opportunities for growth

Long’s Bottle Shop is a well-established family business, known for dependable retail liquor service built on convenience, approachability, and a long-standing presence in a rapidly evolving inner-city location.

Founded in 2001 and under the current family ownership since 2007, the business has built a strong reputation servicing Footscray and surrounding suburbs for over two decades.

Ideally positioned on Barkly Street in the heart of Footscray, just 5km from the Melbourne CBD, the business operates from a compact, street-front retail premises on the ground floor of a traditional brick building typical of the inner-west.

The site provides strong street presence, excellent visibility, and easy pedestrian access, all of which contribute to consistent walk-in trade. The freehold property is owned by the vendors and is also available for sale.

Long’s Bottle Shop enjoys a broad and resilient customer base supported by loyal locals, multicultural residents, casual passersby, and repeat buyers.

The business is operated by two part-time owners and supported by a full-time family member who manages day-to-day operations, ensuring continuity and hands-on oversight.

There are several promising opportunities for future growth, particularly as Footscray continues to undergo significant development. Strengthening marketing efforts; especially through consistent social media activity could enhance visibility and broaden the customer base.

Partnering with delivery platforms such as DoorDash, Uber Eats, or local services would extend reach beyond walk-ins, providing added convenience for customers. Targeted seasonal promotions, special offers, and collaborations with local events or community groups present further opportunities to boost engagement and drive sales.