Premium Japanese Restaurant Chain | Food Franchise

FRANCHISING.
DONE DIFFERENTLY.

Motto Motto was born out of the kitchen of one of Australia’s most awarded Japanese Restaurants, Sono.

We take the best parts of traditional Japanese fine dining and reimagine them in a casual, contemporary restaurant environment to deliver a truly unique food experience.

As a Motto Motto owner-operator, you will not only be part of a unique brand but also benefit from a new-age, compelling franchise product built on doing franchising differently.


THE OPPORTUNITY

From the iconic Surfers Paradise beach to the sophisticated dining precincts of Main Beach and Broadbeach and out to the lush, green Hinterland, the opportunities are immense.

Theme parks, world-renowned beaches and year-round sunshine are just a few of the reasons 10.5 million visitors flock to this vibrant city each year - a destination which is as scenic and peaceful as it is fast paced and active.

ESTABLISHMENT COST

from $350,000

5 years + 5 years.

We provide automatic franchise term renewals.

Prominent location.

Attractive lease offer.


FOOD PHILOSOPHY

Motto Motto Grade is the philosophy by which we define ourselves each and every day. It’s a new standard in food, the relentless passion to be better, to achieve more, to be a cut above.

Our kitchen uses premium ingredients, and we love to serve beautifully crafted signature dishes—like our cooked–to–order premium–grade wagyu beef, sashimi-grade salmon, tuna, and kingfish, and our famous ramen super broth.

Motto means more.


BRAND & MARKETING

Motto Motto has a strong visual identity and an excellent marketing program. The marketing team engages talented creative agencies to help promote the brand and drive customer engagement.

As an Owner-Operator, you will benefit from national brand campaigns, sophisticated social media strategies, digital advertising, membership and loyalty programs, and strategic communications to attract new customers and increase existing customer visits.

The brand & marketing team assists restaurants to deliver strategic local area marketing campaigns to promote new restaurants and build a local following in the local area.


OPERATIONS, TRAINING & SUPPORT

As a Motto Motto Owner Operator you will be supported by our industry-leading franchise team, who share a commitment to operational excellence and business success.

Our franchise business is led by our passionate Founder & CEO William Liu and his senior executive team across operations & training, finance, marketing, franchising and menu innovation.

You will receive hands-on experience with initial and ongoing restaurant training, menu and product development, supply chain solutions, marketing assistance, proven processes, and ongoing mentoring to make your restaurant a success!