Swifts Creek Bakery

• Positioned within Victoria’s High Country tourism region
• Strong reputation for quality products and friendly country service
• High profile main street location
• Retail and wholesale supply
• Freehold is also available for sale

Swifts Creek Bakery is a long-established regional bakery business positioned within Victoria’s High Country tourism region. Acquired by the current owners in 2007, the business has built a strong reputation for quality products, friendly country service and its strategic location on the Great Alpine Road between Bairnsdale, Omeo, Dinner Plain and Mount Hotham. The business was further strengthened in 2023 through its relocation from a side street premises to its current high-profile main street location, significantly improving visibility and passing traffic exposure.

The bakery services a broad customer base including local residents, workers, tourists, motorcyclists, caravanners and alpine visitors from surrounding areas including Omeo, Benambra, Ensay and Cassilis. In addition to its retail trade, the business has established wholesale supply arrangements with eight regional customers and has supplied fresh bread to businesses and accommodation providers at Dinner Plain for the past three years, creating a diversified income stream and strengthening its regional footprint. The bakery is also highly regarded for its support of emergency services, regularly supplying meals for firefighting crews during bushfire season and demonstrating its capacity to manage high-volume production during peak demand periods.

Strong growth opportunities exist through increasing High Country tourism, the recently developed Omeo Mountain Bike Park, government-supported regional economic diversification and the expanding alpine tourism market associated with Dinner Plain and Mount Hotham. Additional opportunities include catering services, celebration cakes and enhanced digital marketing initiatives.

The business operates from modern premises on Great Alpine Road comprising approximately 340m² of improvements on a landholding of approximately 1,026m². Constructed around three years ago, the property includes indoor customer seating and extensive rear renovations featuring a staff kitchen, lounge/dining area, laundry and bathroom facilities, shower, toilet and large storage areas. The renovated rear section also offers potential temporary accommodation for a single person or couple relocating to the area. Importantly, the freehold property is owned by the vendors and is also available for sale.

Swifts Creek Bakery employs five staff members including a part-time qualified baker together with casual and part-time front of house staff. One of the two owners works full time within the business and remains heavily involved in production, operations and administration, providing a solid operational foundation for a new owner to continue building on the business’s established reputation and loyal customer base.