As New Year resolution time rolls around spare a thought for your business because every business can benefit from a few resolutions of its own.
Here are a few ideas that any business can build some New Year resolutions around.
Many business plans sit gathering dust on a shelf or haven’t even been committed to paper. But a well thought out, written, and effectively implemented business plan is an invaluable tool for any business.
Creating a business plan is a major undertaking – definitely worth a New Year resolution – with some of the key sections being:
Plenty of detailed information on creating a business plan can be found online.
An important section of any business plan is the marketing plan. How are you going to let potential customers know you exist? What story do you want to convey?
The Internet has led to an explosion in the number of ways in which businesses, even very small ones, can promote themselves.
Websites and blogs, email newsletters and social media posts, search engine marketing and online ads allow businesses to market themselves to highly targeted audiences, sometimes at low or zero cost. All this can take a considerable amount of time, however.
So while it is possible for many small businesses to manage their own digital marketing, outsourcing this function to experts may be a more cost-effective option.
Exactly what needs auditing will depend on the individual business, but common areas to take a look at include:
When employees feel that their efforts are both recognised and appreciated, businesses are often rewarded by improved staff retention and productivity. That appreciation can be communicated in many ways; narrowly through wage reviews and promotions, and more broadly through the support of a social club (good for improving communication between employees), the celebration of milestones, and other fun, seasonal events.
Are you contributing to your superannuation each year? So many small business owners neglect their superannuation and don’t contribute the minimum 10% they would if they were an employee. They pay the consequences at retirement when they have not accumulated a sufficient nest egg to retire on or the business, they thought they would be able to sell, cannot be sold or is not sold for the amount they want.
Take the time to review your actual superannuation fund and check how it is invested and how it is performing. Is it time to change investment options or even superannuation funds to ensure your money is working for you.
Your accountant is ideally placed to help with your financial analysis. An insurance broker can help you get the best deal on the general insurances you need, and your financial planner can advise on personal insurances for purposes including key person and succession planning.
This list is intended to be inspiring rather than daunting, and maybe you want to tackle it one or two resolutions at a time. But imagine the day when all this is done, and the only New Year resolution you need to make for your business is ‘keep doing what we’re doing’.