Top 8 Business Brokers to Contact in Perth

Top Business Brokers to Contact in Perth

Perth continues to strengthen its position as one of Australia’s most active and resilient markets for buying and selling businesses. With 1,421 businesses for sale in Perth and a combined advertised value of approximately $965 million, the Perth market reflects both depth and diversity across multiple sectors. Backed by a strong network of experienced business brokers across Perth and Western Australia, buyers and sellers can be well supported throughout every stage of a transaction.

According to Bsale Market Insights, the average advertised asking price in Perth is $679,237. This sits close to the Western Australia average of $705,700 and above the national average of $658,623, indicating steady valuations and continued buyer confidence in the local economy.

Perth is entering a strong phase of infrastructure and precinct growth, which is creating favourable conditions for business buyers. Major investments such as METRONET rail expansions, the Tonkin Highway and freight corridor upgrades, and large-scale lifestyle projects like Ocean Reef Marina and the Perth Park entertainment precinct are improving connectivity, increasing population density around transport hubs, and driving higher visitor numbers across key suburbs.

These developments stimulate local spending, strengthen supply chains, and attract both interstate and international investment into Western Australia. For buyers, this means greater foot traffic for retail and hospitality, improved logistics for trade and industrial businesses, and rising demand for service-based enterprises positioned near growth corridors. Government-backed infrastructure pipelines also provide confidence in long-term economic stability, particularly in sectors linked to mining services, construction, tourism, and advanced industries.

When infrastructure, population growth, and economic diversification align, business performance potential improves making Perth an increasingly strategic and lower-risk environment to acquire an established business with strong upside.

In a market of this size and complexity, working with an experienced business broker in Perth is critical. From accurate valuations and buyer qualification through to negotiations and compliance, professional brokers play a central role in ensuring smooth and successful business sales.

 

Business Brokers Licensing in Western Australia

 

Business brokers in Perth and Western Australia operate within the Real Estate and Business Agent Act 1978 framework, designed to protect buyers and sellers. While there is no standalone business broker licence, many brokers hold real estate and commercial agent licence issued by the WA licensing authority, particularly where transactions involve commercial property or freehold assets.

Where a business sale includes property, the broker is generally required to hold the appropriate real estate licence. Buyers and sellers may also look for brokers who are members of professional bodies such as REIWA, which supports industry standards, ethical conduct, and professional development.

Before appointing a broker, it is recommended that clients confirm licensing, experience, and transaction history to ensure the broker is appropriately qualified to operate in the WA market.

 

AIBB and Perth
 

Perth is home to some of the most highly awarded members of the Australian Institute of Business Brokers (AIBB), reinforcing the strength and professionalism of the local brokerage community. According to the AIBB Member directory, there are more than 15 active business brokers operating across the Perth region. The AIBB is the peak industry body representing business brokers nationally, and membership reflects a commitment to professional standards, ethical conduct and ongoing education.

Brokers aligned with the AIBB adhere to a strict code of conduct and have access to industry training, valuation tools and national market data. For Perth business owners and buyers, working with an AIBB-affiliated broker provides added confidence that transactions are handled with transparency, compliance and best-practice processes.

Several Perth-based brokers have received significant national and state recognition.

Bradley Potter, Principal of The Health Linc in Applecross, is one of the most decorated brokers in Western Australia. He has been named AIBB National Business Broker of the Year (Winner in 2024 and 2023), received the 2024 Sales Excellence Award for Total Value of Sales, and has won multiple Specialist Business Broker of the Year awards at both state and national levels over the past decade.

Jonathon Parker, Managing Director of Platinum Business Sales in Shenton Park, was awarded the 2024 AIBB Deal Maker of the Year for total number of sales, highlighting consistent transaction volume and strong buyer-seller outcomes.

Catherine Jones of Zircom Business Brokers has also achieved outstanding recognition, including 2022 AIBB National Business Broker of the Year and multiple Western Australian Business Broker of the Year awards from 2019 through 2022.

Rajiv Rajan, Director of Benchmark Business Sales & Valuations in West Perth, has been recognised with the 2024 AIBB National Chair Award along with multiple Chapter Service and President’s Awards for his contribution to the profession.

The presence of nationally awarded brokers in Perth demonstrates the depth of experience available in the local market. For buyers and sellers alike, this level of expertise supports stronger valuations, smoother negotiations and higher-quality transactions across Western Australia.

 

Finding a Broker in Perth

 

Finding the right business broker in Perth starts with identifying sector experience and strong local market knowledge. As businesses vary widely in size and structure, it is important to work with a broker who understands the specific industry and transaction type involved.

Established Perth brokers typically provide end-to-end services, including business valuation, targeted marketing, buyer qualification, negotiation, and settlement coordination. Their role is to position businesses effectively while maintaining confidentiality and achieving fair market outcomes.

Client referrals, past sales history, and the quality of current listings can all help indicate a broker’s capability. Whether buying or selling, partnering with a knowledgeable Perth-based broker can streamline the process and improve overall results.

We've highlights 8 business brokers you can contact today for your business transaction. 
 

8 Business Brokerages to Consider in Perth

 

1. Ascend Corporate Pty Ltd

 

Ascend Corporate was founded in 2010 following a merger with Perth-based advisory firm White Partners, which has operated since 1982. Since then, Ascend Corporate has established itself as one of Western Australia’s most senior and respected business brokerage firms.

The firm manages the sale of businesses ranging in value from $50,000 through to $30 million, across sectors including retail, hospitality, manufacturing, wholesale, mining, transport, and construction. With over 200 businesses listed for sale at any time, Ascend Corporate maintains one of the largest and most diverse business sales portfolios in Western Australia.

> Ascend Corporate Pty Ltd currently has around 55+ listings on Bsale 

 

2. Platinum Business Sales

 

Jonathon Parker of Platinum Business Sales

Platinum Business Sales has built a strong reputation in Perth as a specialist hospitality and retail business brokerage. The team’s hands-on experience owning and operating businesses in these sectors provides practical insight into business performance, valuation, and buyer expectations.

Servicing clients across the Perth metropolitan area from Joondalup to Mandurah, Platinum Business Sales offers flexible availability and a tailored approach. This local focus and operational knowledge make the firm a trusted option for hospitality and retail business owners preparing for sale.

> Platinum Business Sales currently has around 90+ listings on Bsale
> AIBB Deal Maker: How Jonathon Parker is Dominating Hospitality and Retail in WA

 

3. Fortune Business and Property Brokers

 

Established in 1997, Fortune Business and Property Brokers is a full-service specialist business brokerage and commercial real estate agency operating throughout Perth and regional Western Australia. The firm works across a broad range of industries, with specialist brokers handling hospitality and accommodation, retail, service, manufacturing, wholesale, and import businesses.

Fortune also has a strong focus on businesses with freehold property, assisting clients with both metropolitan and country opportunities. As a long-standing member of REIWA, the business is well known for its structured processes, market knowledge, and experience managing complex business and property transactions.

> Fortune Business and Property Brokers currently has around 50+ listings on Bsale

 

4. Bizlink Group 

 

BizLink Group focuses on supporting small to medium business sales across Perth and the broader Western Australian market. The firm describes itself as “one of WA’s most professional brokerage firms focused on serving the local community,” offering a structured platform for buying and selling businesses.

With a diverse portfolio of businesses for sale, BizLink Group provides practical, market-driven guidance to both buyers and sellers. Their team works across a range of industries, reflecting the breadth of opportunities available throughout WA.

The firm has the capability to manage transactions “from Main Street level businesses to complex transactions,” supported by a network of attorneys, accountants, bankers, and commercial realtors. This multi-disciplinary approach positions BizLink Group as a well-connected and community-focused brokerage option in Western Australia.

> Bizlink Group currently has around 45+ listings on Bsale

 

5. SOT Business Brokering

 

SOT Business Brokers are highly experienced in the sale of both small businesses and larger mergers and acquisition–style transactions, making them well suited to Perth’s diverse business market. Their team has handled transactions across industries including cafes, restaurants, retail shops, beauty salons, online businesses, automotive businesses, franchises, and commercial and industrial operations.

With a strong understanding of valuation, negotiation, and buyer qualification, SOT focuses on managing the full sales process from initial listing through to settlement. Their experience across varied deal sizes allows them to tailor their approach to the needs of each client.

To quote SOT Business Brokers, 'To put it simply, we understand the business of business, and how to sell a business. Our success based commission model means we win when you win, so we are highly motivated to get you the maximum price in the quickest time. Very few brokers work this way.'

> SOT Business Brokering currently has around 30+ listings on Bsale
> Vendor Finance is Not a Dirty Word 

 

6. Atomic Agents Business and Property

 

Led by Harry Kalligeros, Atomic Agents brings a strong academic and professional foundations to the business brokerage space. Specialising in business and property sales across Perth and the broader WA market. The firm focuses on simplifying the often complex process of buying and selling businesses by providing clear guidance, transparency, and structured transaction support.

With more than 25 years’ experience identifying and advising on investment opportunities, this firm is widely respected for their integrity, collaborative approach, and commitment to client outcomes. Operating exclusively across Western Australia, Atomic Agents Business & Property works closely with clients to deliver informed advice and effective results throughout the sales process.

“Our customers are the most valuable part of our business; their success is our business!”

> Atomic Agents Business and Property currently has around 15+ listings on Bsale

 

7. The Business Centre of WA

 

Established in 1978, The Business Centre of WA is one of Western Australia’s longest-running business brokerage firms. Founder Erik Lingensjo remains actively involved in the business, contributing more than 30 years of experience and a strong record of successful business sales across the state.

Working with a small team of carefully selected associates, the firm is known for its personalised service and professional standards. A high proportion of listings result from repeat clients and referrals, reflecting long-standing relationships and consistent performance in the WA market, alongside an ability to adapt and a personal service approach. 

> The Business Centre of WA currently has around 10+ listings on Bsale 

 

8. GMO Business Brokers

 

GMO Business Brokers is one of Western Australia’s most established and well-respected business broking agencies, bringing more than 40 years’ experience to the Perth market. Having assisted in over $2 billion worth of sales, the firm operates across key sectors including mining services, manufacturing, wholesale, accommodation, retail, and hospitality.

Positioning itself as Western Australia’s “preferred business brokers,” GMO is frequently referred by leading accountants, bankers, law firms, and migration agents. The team provides hands-on guidance for both buyers and sellers, recognising that purchasing a business is “one of the most critical decisions you’ll ever make,” and managing each transaction with a focus on achieving the right ownership match and maximising return.

Tags: perth business brokers listicle

About the author

---

---