There is no doubt that post the Inquiry potential buyers for franchises for sale have raised the bar and are very particular when it comes to selecting a franchise group they may want to enter into. A buyer will undertake a considerable amount of research, due diligence and scrutinize of the brand with a microscope when deciding whether they are a good fit to purchase a franchise.
This means that when it comes time for selling your franchise it is absolutely critical that you appoint an industry expert, a professional franchise broker that understands how franchising works, and has an in-depth understanding of the franchise system and industry you belong too, and knows how to sell the benefits of belonging to a franchise group.
It is most definitely not an environment where you appoint a general business broker that lacks an understanding in the support, systems and benefits of
A professional franchise broker can explain the franchise model to buyers, articulating the benefits of branding, training, ongoing support and the lower risk of doing business is critical.
Your broker also needs to understand your franchisors selection criteria, how the banks work and be able to guide your buyers through what is often a lengthy contract management process.
Understanding the current environment, market conditions and buyer sentiment is critical to pricing your franchise correctly. You need to draw on the knowledge from a professional broker that has their finger on the pulse, knows what best practice is and has access to recent sales data and pricing activity.
You will need to obtain franchisor consent, it helps if your buyer has a business plan prepared
There is a process for selling a franchise, it is a little different to selling an independent business, here are the key things you need to consider before going to the market:
Remember, be patient and don’t lose sight of your goal of walking away with a profit. When it comes to sell your franchise it typically takes longer as there are multiple parties involved with competing interests including you, the buyer, the franchisor, the landlord and banks for you and the buyer!
A co-founder of Advantage Business Sales and Valuations, Dione Mauric has a unique ability to create successful outcomes for her clients - ...