Selling Touchless Wellness Spa
Selling Touchless Wellness Spa
As a business broker in Perth, WA that focuses on retail businesses, selling cafes, restaurants, or barbershops is my daily routine. But selling a touchless wellness spa is really a challenge.
First, let me explain what kind of business that is.
They have been at the forefront of biohacking recovery, helping clients in Nedlands, Perth, reduce stress, improve health, and achieve peak performance. The services include:
- Wellness Pods: Offer detoxification, pain relief, and relaxation through 2 advanced machines.
- Active Roll: Deliver lymphatic drainage and body sculpting with 2 high-performing systems.
- Active Sculpt: Help clients achieve body contouring and toning using cutting-edge technology.
But instead of being done by humans, all the services are provided by equipment. So, it doesn’t need employees except for a receptionist.
Sounds good, right? Easy to sell.
The business is profitable. It can potentially be opened 24/7 just by adding access cards for members, similar to 24/7 gyms. Even a franchise system is ready. The price is also reasonable.
Attractive listings had been posted on BSale and other platforms. Everything seemed promising.
No enquiry! What’s wrong?
After waiting for a while, wording alterations were done. Still no potential buyer.
What’s next? An idea popped up. Why don’t we arrange an open house, similar to a home open for a residential property sale? After all, this is not a common type of business, and people might not fully understand it just by reading. Seeing is believing — that’s why an open house was needed.
Let’s do it. Everything was prepared. Date set. Listing updated. Invitations sent to prospective buyers.
Two days before the D-day, a message popped up on my phone. The seller texted me and said: I am not feeling well, let’s re-arrange the open house. OMG!
You know the feeling and the extra work that needs to be done. No choice. We had to do it— cancel the event first.
While waiting for the seller to give a new date, two strong enquiries came in. Both of them wanted to view the business. Wow. So relieving.
But another issue came up. I had to go for an important business trip. Luckily, I have a young agent who had just joined recently as a business broker.
I explained everything to him and gave a very strong message: make it happen! While I was away, the buyers came. They both were very interested in the business. After a few discussions, one of them decided not to proceed. Bad news.
But the second one, a couple that already run a similar business, wanted to put in an offer.
Finally, everything went well. After a few counteroffers, the deal was completed—still within the expected price range. And of course, beyond all the hard work and timing, we needed the most important ingredient of success: our luck!
The franchise system wasn’t included in the sale because the buyer wanted to use their own system and brand. It’s still available, as well as another outlet that is running well until today.
Both seller and buyer were happy. I was happy. Sam, the young handsome business broker, was happy too as he completed his first deal.
Tags: business broker tips selling
About the author
Hengki Setiawan
admin.guardianwa
With over 30 years of marketing and business management experience across a multitude of industries, including advertising agencies, event organizers ...
