Niche Market Sports Product, Apparel And Equipment Outlet And National Online Webstore #411

There are only a few of this type of specialist, niche market sports product, apparel and equipment outlets and national online webstores. Located within the Greater Brisbane region, with its pride of place being within this fast populating and ever-expanding SE QLD corner, plus extending nationally, picking up its much-deserved online market share. Established for the last 34 years and only having two owners during this time, its current owner has remained at the helm for the last 27 years! Includes a solid and growing percentage of passive income, generated via its 100% prepaid order webstore. Also offers the market customised apparel and provides everything that a large number of schools, sporting clubs, coaches, referees and players of all ages
(5 to 80-year-olds) need to continue playing and supporting their beloved sports. A greater quality range is found here, even compared to major brand suppliers in Australia. This is the beauty of occupying a niche segment! Includes even hard to find international products… This operation enables both business-to-business and end user clients to delight when purchasing, online or via its outlet!


• Located conveniently for its large, inbound and outlet-based clientele and boasts a large online fan base too. Clients choose to frequent this main road positioned outlet, coming in to touch and try on garments and shoes etc.

• Plus, it also offers any new owner (no matter their prior experience or background, or for an existing market player) with a second and continual in-flow of 100% pre-paid passive income, earned via its webstore. These dual incomes diversify this business’s income and offsets commercial risks, able to support and supply both a local and national catchment of existing and potential clients.

• The majority of this long-established brand’s high repeat and always returning clientele, include a good number of high average dollar value schools, a large number of sporting clubs being supplied and clients of all ages seeking out the best value for money and highest quality products that money can buy. Even the major brands can’t offer the range nor the quality of products that this niche market provider can – nor can they supply as consistently!

• There are the growing number of parents of young through to teenage children, but this business mainly supplies adults sporting clubs, schools, referees and coaches with all their required sporting items (for both indoor and outdoor playing). This business remains differentiated and renowned long term for occupying and leading this specialist market segment locally, therefore, it also attracts the elite players as customers. Even the oldies love to get kitted up with all the things they need to wear and use to remain active on the field! How lovely…

• This may be a smaller operation than a major brand outlet for example, but it certainly can flex its ‘mighty niche market muscles’. Able to command a good percentage of this client niche market segment, attracting ample annual spend from its clients (schools, clubs and end users – online and otherwise instore). Also able to easily convert and even more importantly, keep clients long term once they find this trusted name online or otherwise are usually referred by friends, family, work colleagues, club/committee members, sports teachers, coaches, referees or team mates.

• Clients within the fast-populating market have worked out that if you love this type of sporting activity, then there is nowhere else worth going to purchase your products. This is a just one of the very best, much loved and relied upon provider operating within this niche market segment!

• With only a small $500 approx. Google AdWords budget invested per month, the vast majority of this business’s diverse client base are organically generated. But, an ever increasing online ordering and sales volume will delight the new owner of this endeavour.

• Clients extend to supplying coaches, referees, schools, sporting clubs, children from tiny tots of 5 years old, teenagers through to their playing parents and those who play professionally.

• With this many constant transactions being receipted online, parcels are being delivered via Australia Post or courier to any players, clubs/schools or parents around the country. The popularity of online ordering means that for any new owner of this niche market operation, there remains ample more that could be done to convert even more online sales from around the country.

• This is just one long standing market player, who has so much on offer, so let’s go out and offer it to many more people – they all deserve to know that this brand exists, and they can deliver!

• Continue to grow the already robust, thousands upon thousands of followers via its popular social media platforms.

• Clients even continually say they prefer returning here to purchase all their sporting products, as it offers more products to choose from, including being of a higher quality (they compare products to the major brand outlet’s stock). The stock is there, ready to be bought and taken away, or sent to any address in the country. Clients do appreciate being able to try it on before they buy, some know their brand and size and simply make their fingers doing the walking…

• All income other than credit accounts awarded to local schools and a number of chosen sporting clubs is receipted upfront. Leaving little to no room for financial stress to creep into this owner’s life. It is all a little more fun than he will wants to admit!

• When you ask the owner, you can’t help to read his face and the smile that creeps onto it quickly, after being asked how he has enjoyed his 27 years of providing what players want and need, always.

• It has been most enjoyable owning this investment, helping so many generations of people. These product purchases are not begrudged by clients, as they appreciate and even love looking and feeling great when they play their sport of choice.

• This outlet and national online product supplier make it possible for players to be more comfortable when playing on the field (indoor and outdoors).

• So, after nearly four decades of operating within this similar area, and mainly attracting organically generated sales, this business has ample option to expand by importing products. Its large and existing range continues to ‘hit the spot’, but this owner now needs to retire, with this decision being an extremely reluctant one.

• When clients choose to frequent this business, they choose not to go to their major sporting brand outlet. As they quickly realise that they can’t offer what with business does.

• Come and enjoy a diversity of sales, hedging against commercial and financial risk. The money flows in regularly. Once clients realise what this business offers, they purchase and then return, not leaving for many years, even decades (player themselves then purchasing for their children - sports clothing, footwear and equipment).

• Being a specialist, this provider offers clients a higher product quality, including a larger range when clients need it the most (stocking well, unlike other majors who offer so little, especially when clients need to buy, in preparation for and during the height of the playing/sporting seasons during the year). Many clients have been told by competitors that they have to wait weeks, and sometimes even months for what they want to buy – here, they walk out with it, or have it delivered, simple.

• So, come and enjoy the feeling of hearing that alert that goes off on your phone when Shopify registers another prepaid product order, placed via your website. Nothing quite like the sound of money landing in your bank account to get you in a good mood … and it remains for years on end. This is all prior to the product being shipped. Pre-payments are as safe as houses’ – maybe even safer.

• This is a simple and straightforward business, as this business delights in just how many clients it attracts naturally – by offering what the market wants to buy and what they come back for, again and again. Smart investors seek out the commercial protections and ‘higher barriers’ to entry of niche market players like this one, unique and long standing. Being extremely hard for anyone to beat a reputation that spans nearly 35 years! No wonder it can do what it does…

Retirement has enabled this niche market, extremely unique and one of a kind business to be transferred at this very genuine and ‘value based’ investment amount. Offering its new owner or existing operation an enjoyable lifestyle, quality suppliers/products, a large client base and a passive income from it national online store and outlet walk-ins). Owner is genuinely retiring and transferring this package for just $209K + SAV ($180K – 200K approx.)