Lenard’s Operations Manager talks franchising in 2022 and beyond

by DC Strategy 8th of April, 2022

For 34 years Lenard’s has been producing innovative chicken products for the FMCG industry. Lenard Poulter, the Founder, owns and runs the business with his family and continues to remain focused on providing premium products that offer a unique point of difference.

With the current disruption of poultry supply, Lenard’s trusted chicken supplier has assured that there are no foreseeable interruptions to the supply of whole chickens, a poultry staple used in a majority of Lenard’s stores. Read below to discover how Lenard’s has handled previous challenges and how the business continues to thrive while expanding its business, set for the future.

We sat with Cameron Lee, Operations Manager for Lenard’s, to find out.

1. What was a challenge you faced during the pandemic and how did you resolve it?

One of the biggest challenges we experienced through the pandemic was keeping our team safe and healthy to avoid any closures.

This was achieved via daily emails identifying contact points and having all team members get tested if they were deemed to have been exposed, and follow the government health directives.

Once we had all the borders open we were then challenged with supply issues that we managed through with constant communication with our suppliers and stakeholders. We did have to find some substitutes to our normal ingredients to avoid out of stocks but we managed through this with our suppliers and stores.

2. Why do you think Australia loves Lenard's?

Lenard’s has been value-adding poultry for over 30 years in the Australian market and is a household name, known for quality and innovation. Over the years we became a family favourite on the dinner tables of many Australian families and even to this day, people search out our products over others in the market.

3. What is one piece of advice you could give to every new franchisee?

The piece of advice I give to every franchisee is to build a great team, a team that is well trained and aligned with the brand culture will be your best asset. Don’t accept average. Help your team strive for excellence in everything they do.

And most importantly have fun with it.

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4. Why do franchisees invest in your business?

I am sure there are many reasons franchisees decided to join our brand, but one of the more common things I notice is to build a family business and have some flexibility.

5. What is the two-year target for Lenard’s?

Over the next 2 years, we aim to reinstate our brand in the market by making our products and brand available in more regions, particularly the regions we know we have a strong customer following and are hungry for our products.

6. What are your key franchise locations?

Further to the below regions that are current stores for sale, I think Rockhampton, Toowoomba and South East Queensland as a broader region but I do feel a big push into Rockhampton/ Yeppoon would be worthwhile.

Hervey Bay (Turnkey) in Queensland, and the following existing locations: Swan Hill in Victoria, Ellenbrook and Gateway in Western Australia.

7. What are the key selling points for Lenard’s franchise model?

35+ years in the value-added poultry industry
A well known brand
Flexible business model
Three in one business operation - an adaptable model allowing for multiple income streams, including retail and delivery
Lenard’s has long-term, credible and established suppliers readily available.
An open-minded and growing brand.

Learn more here: https://www.lenards.com.au/franchise-information/